Why Do Cyber Attackers Commonly Use Social Engineering Attacks?

Social engineering accounts for 36% of all cyber breaches today, according to the Palo Alto 2025 Global Incident Response Report. It has surpassed malware and software exploits as the leading attack vector. The attacker‘s skill is no longer technology. It is now human nature. And that is precisely why social engineering is now the hacking route of choice.

Recently, the cyber threat landscape has dramatically evolved with a significant rise in sophisticated cyber attacks. Among these, social engineering has emerged as a preferred strategy for cyber attackers. This method, distinguished by its exploitation of human psychology rather than technical hacking, poses a unique challenge to cyber defense mechanisms. Understanding why social engineering is so prevalent can pave the way for developing more robust defense strategies.

What is social engineering in cybersecurity?

Social engineering is a cyberattack that relies on human interaction and the manipulation of people rather than technology to gain access to systems, buildings, or data. This method is commonly referred to as “human hacking” because it exploits psychological manipulations of trust, fear, and other vulnerabilities.

Expanding the Concept

Social engineering transcends conventional hacking by tapping into a variety of human emotions and social behaviors. Phishing, pretexting, baiting, and tailgating are among the most prevalent forms, each tailored to exploit specific psychological triggers. For instance, phishing scams might create a sense of urgency, pressuring the victim to act hastily without proper scrutiny. Pretexting, on the other hand, involves fabricating scenarios or identities to gain access to sensitive information, often by exploiting the target’s willingness to comply with authority or official-looking requests.

Leveraging Human Tendencies

The cornerstone of social engineering is its foundation in basic human tendencies, the desire to be helpful, the fear of doing something wrong, or the curiosity that leads one to click on an unknown link. Attackers meticulously craft their strategies based on these tendencies, making their traps seem genuine and convincing. By understanding the target’s psyche, cyber attackers tailor their approaches, making them incredibly difficult to resist or detect.

Technological Sophistication and Social Tactics

While the technical sophistication of cyberattacks continues to grow, social engineering remains effective because it relies on social tactics rather than technological exploits. This approach enables attackers to bypass even the most advanced security measures by targeting the human element directly. Social engineering attacks can lead to or happen alongside more involved threats, opening the door for further attacks.

How Hackers Gather Information Through Social Engineering

A critical aspect of social engineering is the collection of information about the target. Attackers often gather data from sources such as social media, public records, and online platforms, spending considerable time doing so. This information enables them to personalize their attacks, increasing their chances of success. For example, knowledge of personal interests can make a phishing email more appealing, while understanding an individual’s work role can help tailor pretexting attacks.

Manipulation Techniques

Social engineering relies heavily on manipulation techniques that influence decision-making processes and induce victims to divulge confidential information or perform specific actions. Techniques include authority, reciprocation, commitment, and social proof, as well as more complex psychological manipulations. By creating scenarios that compel the victim to act in a certain way, social engineers skillfully navigate the layers of trust and skepticism that typically protect individuals from deceit.

Also read: Social Engineering Attacks: Techniques and Prevention

Why Do Cyber Attackers Commonly Use Social Engineering Attacks?

• Ease of Execution: Hacking a firewall requires technical expertise. Convincing someone to do something requires a phone call. Social engineering eliminates the technical component altogether, opening it up to criminals of all skill levels. From May 2024 to May 2025, it was responsible for 36% of all cyber breaches, more than malware and software flaws put together. People can‘t be patched. That‘s the point.
• Cost-Effectiveness: All you need is a genuine-looking email address and a LinkedIn account. No need for costly exploit kits. No need for custom-made malware. The entry cost is low, but the damage isn’t. Business email compromise is estimated to have caused over $6.3bn in losses in 2024 alone, with the average cost per incident at $50,000. No other form of attack provides such a high rate of return for such a low starting investment.
• High Success Rate: Phishing and social engineering attacks target trust, excitement, and dread, which are all humanity’s normal reactions, not bugs that can be fixed with a patch. 85% of organizations in 2024 were targets of social engineering attacks, while 45% of staff failed social engineering assessments, even after social engineering screens. The time from load to click median is 21 seconds. However, it takes only one unconscious human.
• Exploiting the Weakest Link: Firewalls don’t block a convincing phone call. MFA doesn’t stop an employee who hands over their own credentials. 68% of cyberattacks exploit human error, and security tools alone cannot stop them. The MGM Resorts breach is a clear example of social engineering. Attackers found an employee on LinkedIn, called the IT helpdesk, and impersonated them. A ten-minute call compromised a company valued at $33.9 billion.
• AI Has Made It Faster and Harder to Detect: No typos. No weird wording. AI has now opened up a whole new world of possibilities for attackers, enabling them to clone voices and create deepfakes, deliver hundreds of convincing phishing emails at scale, and adapt social engineering to exploit specific targets. Today, more than 80% of social engineering attacks use AI, and 91% of security professionals say they have seen AI-driven attacks in the last six months. These are not new attack methods; they are ordinary social engineering tactics, but faster, cheaper, and, ultimately, much more believable.

Real-World Examples of Social Engineering Attacks

Microsoft Teams Phishing Attack:

Brief Case Study: In a recent incident, cybercriminals launched a phishing attack targeting users of Microsoft Teams, a popular collaboration platform. The attackers sent convincing emails masquerading as Microsoft Teams notifications, prompting recipients to click a malicious link.

Analysis: The phishing emails mimicked legitimate notifications, creating a sense of urgency to lure users into clicking on the provided link. Once clicked, the link directed victims to a fake login page designed to steal their Microsoft credentials.

Lessons Learned: This attack underscores the importance of scrutinizing unexpected emails, especially those that urge immediate action. Users should verify the authenticity of links and login pages before providing any sensitive information.

Read full story here: Microsoft Teams Attacks: Hackers Pose as Tech Support

“PostalFurious” Smishing Campaign in the UAE:

Brief Case Study: The “PostalFurious” smishing campaign targeted individuals in the United Arab Emirates (UAE), posing as a legitimate postal service. Victims received SMS messages informing them of a pending package delivery and requesting personal information to reschedule delivery.

Analysis: The attackers exploited the trust associated with postal services to trick recipients into divulging sensitive information. The SMS messages contained links to fraudulent websites designed to harvest personal data.

Lessons Learned: This campaign underscores the importance of verifying the legitimacy of unexpected messages, especially those requesting sensitive information. Users should exercise caution when clicking on links or providing personal details via SMS.

Read full story here: PostalFurious Strikes in UAE: Anatomy of a Smishing Campaign

Smishing Attack on UPS:

Brief Case Study: Cybercriminals conducted a smishing (SMS phishing) attack targeting customers of United Parcel Service (UPS), a renowned logistics company. Victims received fraudulent text messages claiming to offer a refund for a supposed overcharge on a recent UPS delivery.

Analysis: The smishing messages capitalized on the credibility of UPS to deceive recipients into providing sensitive information. The texts included a link to a counterfeit website that prompted victims to enter personal and financial details.

Lessons Learned: This attack emphasizes the need for skepticism towards unsolicited messages, even from seemingly reputable organizations like UPS. Users should be cautious when clicking on links in SMS messages and should refrain from providing personal information unless they are certain of the sender’s legitimacy.

Read full story here: UPS Takes Action Against SMS Phishing Attack

These examples illustrate how social engineering tactics are continually evolving, with attackers exploiting various communication channels and impersonating trusted entities to deceive their targets.

The Impact of Social Engineering Attacks

The consequences of social engineering attacks extend beyond immediate financial or data losses. They can have long-term repercussions for organizations’ reputations, erode trust in digital communications, and inflict psychological distress on victims. The aftermath of these attacks often requires extensive efforts to rebuild security postures, restore confidence, and educate stakeholders about the importance of vigilance in digital interactions.

The impact of social engineering attacks encompasses a broad spectrum of consequences, both immediate and long-term. Here, we delve into specific examples to illustrate the diverse and profound effects these attacks can have on individuals and organizations.

Immediate Consequences

1. Financial Loss:

Individuals: Victims can be deceived into transferring money to fraudsters, believing they are paying for a legitimate cause. A common example is the “Grandparent Scam,” where attackers pose as a relative in distress, urging the victim to wire money urgently.

Organizations: Businesses might suffer substantial financial losses due to fraudulent wire transfers initiated by employees tricked by phishing emails purporting to be from senior executives or partners.

2. Data Breach:

Individuals: An attacker might trick someone into disclosing their personal login credentials, leading to unauthorized access to their email or social media accounts. This breach can result in identity theft and unauthorized transactions.

Organizations: Through spear-phishing attacks, attackers can gain access to a company’s network, leading to the theft of intellectual property, customer data, and sensitive corporate information.

3. Unauthorized Access:

Individuals: Home security systems can be compromised if an attacker posing as technical support convinces a homeowner to divulge details of their security setup.

Organizations: An attacker might impersonate an IT staff member and persuade an employee to provide their login details, thereby granting the attacker unrestricted access to internal systems.

Long-term Consequences

1. Psychological Impact:

Victims of social engineering attacks often experience stress, anxiety, and a sense of violation. The psychological trauma can lead to a lack of confidence in using digital platforms for personal or business transactions.

2. Erosion of Trust:

Individuals: People become more suspicious of genuine communications, fearing another attack. This skepticism can strain personal and professional relationships.

Organizations: Companies may lose customer trust, especially if the attack results in public exposure of sensitive customer data. Restoring reputation can be a long and challenging process, requiring significant effort and resources.

3. Increased Security Costs:

Following a social engineering attack, both individuals and organizations are likely to invest in enhanced security measures, such as advanced cybersecurity software, employee training programs, and stronger authentication processes. These measures, while necessary, incur additional costs.

4. Regulatory and Legal Consequences:

Organizations that fall victim to social engineering attacks may face legal action from affected parties and penalties from regulatory bodies for failing to adequately protect sensitive data.

Social engineering attacks not only have immediate, tangible impacts but also lead to complex, long-term consequences that affect the psychological well-being of individuals and the operational integrity of organizations. The pervasive nature of these attacks underscores the importance of comprehensive security awareness and robust protective measures.

Combating Social Engineering Attacks

Mitigating the risks posed by social engineering demands a multifaceted approach. Individuals and organizations must prioritize continuous education and training to recognize the hallmarks of these attacks. Promoting a culture of skepticism and verification can help in questioning unsolicited requests for information or access. Additionally, implementing technical safeguards, such as multi-factor authentication and encryption, can serve as critical layers of defense against the consequences of successful social engineering exploits.

Social engineering remains a potent tool in the cyberattacker’s toolkit because it directly exploits human vulnerabilities. The battle against these insidious threats requires a concerted effort from individuals and organizations alike, emphasizing the need for enhanced vigilance, education, and comprehensive security measures. As digital threats evolve, our defenses against social engineering must evolve as well to ensure a safer cyber environment.

Also Read: 8 Effective Countermeasures Against Social Engineering Attacks

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