{"id":2527,"date":"2024-01-25T13:27:32","date_gmt":"2024-01-25T07:57:32","guid":{"rendered":"https:\/\/threatcop.com\/blog\/?p=2527"},"modified":"2026-05-05T10:59:56","modified_gmt":"2026-05-05T05:29:56","slug":"increase-domain-reputation-and-email-deliverability","status":"publish","type":"post","link":"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/","title":{"rendered":"Boost Domain Reputation and Email Deliverability"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Have you ever noticed a decline in your email open rate even when you\u2019re sure that the contents of your emails aren&#8217;t the problem? That is why we will look at the concepts of domain reputation and email deliverability, as well as how to improve them.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #414141;color:#414141\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #414141;color:#414141\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#Book_a_Free_Demo_Call_with_Our_People_Security_Expert\" >Book a Free Demo Call with Our People Security Expert<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#Enter_your_details\" >Enter your details<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#What_is_Email_Deliverability\" >What is Email Deliverability?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#How_to_Fix_Email_Deliverability_Issues\" >How to Fix Email Deliverability Issues?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#How_to_Increase_Email_Deliverability_Rate\" >How to Increase Email Deliverability Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#Guidelines_for_Better_Email_Deliverability\" >Guidelines for Better Email Deliverability<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#1_Focus_on_Quality\" >1. Focus on Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#2_Keeping_a_Good_Communication_Relationship\" >2. Keeping a Good Communication Relationship<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#3_Segregate_the_Types_of_Emails_You_Send\" >3. Segregate the Types of Emails You Send<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#4_Authentication\" >4. Authentication<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#What_is_Domain_Reputation\" >What is Domain Reputation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#How_to_Increase_Email_Domain_Reputation\" >How to Increase Email Domain Reputation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/threatcop.com\/blog\/increase-domain-reputation-and-email-deliverability\/#TDMARC_Improves_Deliverability_and_Increases_Reputation\" >TDMARC Improves Deliverability and Increases Reputation<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"color: #000000;\"><b><i>A study conducted by Debnath and Kar (2022) emphasizes the rapid increase in the number of spam emails. They developed deep learning models to distinguish spam from legitimate emails, achieving an accuracy of up to 99.14% using BERT, 98.34% with BiLSTM, and 97.15% with LSTM (Debnath &amp; Kar, 2022).<\/i><\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Implementing DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a vital step in combating this issue. DMARC not only improves email deliverability by verifying that the messages are from a legitimate source, but it also enhances domain reputation. When emails pass DMARC authentication, it signals to email service providers that they are genuine, significantly reducing the likelihood of them being marked as spam. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Moreover, recent guidelines from major tech companies have made DMARC implementation a requirement for bulk email senders from Feb 2024. This mandate underscores the importance of DMARC in ensuring that your marketing emails reach their intended inboxes, thereby maintaining effective communication with your audience and protecting your domain&#8217;s integrity.<\/span><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n\n<head>\n    <meta charset=\"UTF-8\">\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Document<\/title>\n<\/head>\n\n<style>\n    .interestedBtn {\n        width: 80% !important;\n        box-sizing: border-box !important;\n        display: inline-block !important;\n        padding: 11px !important;\n        border: 1px !important;\n        border-color: #ddd !important;\n        margin-top: 10px !important;\n        background-color: #183e8b !important;\n        background-image: none !important;\n        text-shadow: none !important;\n        color: #fff !important;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        border-radius: 5px !important;\n        margin: 0 !important;\n        cursor: pointer !important;\n        box-shadow: 0px 4.66px 22.99px 0px rgba(0, 0, 0, 0.10);;\n    }\n\n\n        .formSec .formSecTwo{\n            padding-top: 15px !important;\n            margin-bottom: 30px !important;\n        }\n\n\n    .tnp-email {\n        width: 80% !important;\n        box-sizing: border-box;\n        padding: 8px 10px;\n        display: inline-block;\n        border: 1px solid #ced4da;\n        background: #fff;\n        color: #000 !important;\n        font-size: 13px;\n        line-height: 20px;\n        border-radius: 2px;\n        padding-right: 30px;\n        margin-bottom: 0px;\n    }\n\n    .formSec {\n        border: 1px solid #ced4da;\n        float: left !important;\n        width: 55% !important;\n    }\n\n    .mainBox {\n       \/* border: 1px solid #183e8b;*\/\n         background: white;\n        max-width: 600px !important;\n        margin: 0 auto !important;\n        padding: 20px !important;\n        font-family: Arial, Helvetica, sans-serif !important;\n    }\n\n    .boxDiv {\n        display: flex !important;\n    }\n\n    .boxConsult {\n        float: left !important;\n        width: 45% !important;\n        padding: 10px !important;\n    }\n\n    .formSecTwo {\n        text-align:center !important;\n        width: 100% !important;\n    }\n\n    .formHeading {\n        font-family: Arial, Helvetica, sans-serif;\n        margin-top: 0px;\n        font-weight: 700;\n        line-height: 25px;\n        font-size: 18px !important;\n        \n       margin-bottom: 60px !important;\n       color: #000!important;\n          margin-top: 5px !important;\n    }\n\n    .fieldHeading {\n        margin: 0 !important;\n        font-size: 13px !important;\n        text-align: left !important;\n        margin: 0px 39px 2px 93px !important;\n        font-weight: 500 !important;\n    }\n\n    .image {\n        max-width:90% !important;\n        height: auto !important;\n    }\n\n     .email-icon {\n            position: absolute;\n            right: 50px;\n             top: 20px;\n            transform: translateY(-50%);\n            pointer-events: none; \n        }\n\n          .email-container{\n             position: relative;\n         \n        }\n       \n\n        .email-icon img{\n                 width: 15px;\n        }\n\n\n         input::placeholder {\n            color:#495057;\n        }\n\n\n     ::placeholder {\n        color: #495057;\n    }\n\n        ::-ms-input-placeholder { \n          color:#495057;\n        }\n\n\n        input:-webkit-autofill {\n            background-color: transparent !important;\n            -webkit-box-shadow: 0 0 0px 1000px white inset !important; \n            box-shadow: 0 0 0px 1000px white inset !important;\n            color: #495057 !important; \n        }\n\n        \n        input {\n            color:#495057 !important;\n        }\n\n\n    @media screen and (max-width: 480px) {\n        .boxDiv {\n            display: block !important;\n            padding: 15px !important;\n         \n        }\n\n        .image{\n        width: 80% !important;\n         margin-bottom: 14px;\n        }\n        .fieldHeading {\n            text-align: left !important;\n            margin: unset !important;\n        }\n\n        .boxConsult {\n            width: unset !important;\n            float: none !important;\n        }\n\n        .mainBox {\n            border: unset !important;\n        }\n\n        .formSec {\n            float: unset !important;\n            width: 100% !important;\n        }\n\n        .formSecTwo {\n            text-align: center !important;\n        }\n\n        .tnp-email {\n            width: 90% !important;\n        }\n\n        .formHeading {\n            margin-bottom: unset !important;\n        }\n\n         .email-icon {\n            position: absolute;\n            right: 25px;\n            top: 58%;\n            transform: translateY(-50%);\n            pointer-events: none; \/* Make sure the icon doesn't block clicking on the input *\/\n        }\n       \n        .email-container{\n             position: relative;\n        }\n\n    }\n<\/style>\n\n<body>\n\n    <div class=\"mainBox\" box-sizing:=\"\" border-box;=\"\">\n\n        <div class=\"boxDiv\">\n\n            <div class=\"boxConsult\">\n                <div>\n                    <h3 class=\"formHeading\" style=\" font-size: 16px !important;\"><span class=\"ez-toc-section\" id=\"Book_a_Free_Demo_Call_with_Our_People_Security_Expert\"><\/span>\n                        Book a Free Demo Call with Our People Security Expert<span class=\"ez-toc-section-end\"><\/span><\/h3>\n                <\/div>\n                <img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/form.svg\" class=\"image\">\n            <\/div>\n\n            <div class=\"formSec\">\n                <div class=\" formSecTwo\">\n                    <h4 style=\"margin-top: 0; font-size: 16px !important;\"><span class=\"ez-toc-section\" id=\"Enter_your_details\"><\/span>Enter your details<span class=\"ez-toc-section-end\"><\/span><\/h4>\n                    <div class=\"tnp tnp-subscription-minimal\">\n                        <form action=\"https:\/\/threatcop.com\/thankyou-blog\" method=\"get\" target=\"_blank\">\n                            <div class=\"email-container\" style=\"margin-bottom:20px;\">\n\n                                <input class=\"tnp-email\" type=\"text\" required=\"\" name=\"FullName\" value=\"\"\n                                    placeholder=\"Full Name\">\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon01.svg\" class=\"img-fluid\" \/><\/span>\n                            <\/div>\n\n                            <div class=\"email-container\" style=\"margin-bottom:20px;\">\n                               \n                                <input class=\"tnp-email\" type=\"email\" required=\"\" name=\"email\" value=\"\"\n                                    placeholder=\"Corporate Email Id\">\n                                     <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon02.svg\" class=\"img-fluid\" \/><\/span>\n                            <\/div>\n\n                            <div class=\"email-container\" style=\"margin-bottom:20px;\">\n                               \n                                <input class=\"tnp-email\" type=\"text\" required=\"\" name=\"CompanyName\" value=\"\"\n                                    placeholder=\"Company Name\">\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon03.svg\" class=\"img-fluid\" \/><\/span>\n\n                            <\/div>\n\n                            <div class=\"email-container\">\n                               \n                                <input class=\"tnp-email\" type=\"number\" required=\"\" name=\"Phone\" value=\"\"\n                                    placeholder=\"Phone No.\"><br>\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon04.svg\" class=\"img-fluid\" \/><\/span>\n                            <\/div>\n                            <input type=\"hidden\" name=\"BlogForm\" value=\"BlogForm\"><br>\n                            <input class=\"tnp-submit interestedBtn\" name=\"submit\" type=\"submit\"\n                                value=\"SUBMIT\">\n\n                        <\/form>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n<\/body>\n\n<\/html>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Email_Deliverability\"><\/span><span style=\"color: #000000;\"><b>What is Email Deliverability?&nbsp;<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Email deliverability refers to the ability of an email to successfully reach the recipients\u2019 inboxes. <\/span><b>Emails that are actually delivered to the recipients\u2019 primary inboxes are more likely to be opened and acknowledged.<\/b><span style=\"font-weight: 400;\"> It is also known as <\/span><b>inbox placement.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">If an email server has high deliverability, then the sent emails are more likely to reach the recipient\u2019s primary inbox instead of the \u201cUpdates\u201d, \u201cSpam\u201d or any other folder. If you are a marketer, then it becomes essential to ensure that your emails are actually reaching and being read by the target audience.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">The deliverability of your email domain is affected by three factors. They are the content of your emails, the reputation of your domain, and your list of recipients. If even one of these factors is problematic, it can cause declining email open rates.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">A poor deliverability rate can easily sabotage your email marketing campaigns, no matter how much effort you put into them. An organization should maintain a robust reputation to achieve better deliverability. It is also vital to a successful marketing campaign.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Fix_Email_Deliverability_Issues\"><\/span><span style=\"color: #000000;\"><b>How to Fix Email Deliverability Issues?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">The measurement of the email deliverability rate, which is the percentage of emails that make it to the customers\u2019 inboxes, majorly depends on three key elements:<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Identification:<\/b><span style=\"font-weight: 400;\"> This element refers to the stage of identity verification where a subscriber\u2019s ISP protocols like SPF, DKIM, and DMARC are checked. These protocols serve as gatekeepers to the recipient\u2019s inbox.&nbsp;<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Reputation:<\/b><span style=\"font-weight: 400;\"> This element determines whether the email will be sent to a subscriber\u2019s inbox or marked as spam. Email reputation is a score given to the sender\u2019s domain, indicating its level of trustworthiness. The email reputation score depends on a number of factors such as blacklistings, email volume, email bounce rates, and spam trap hits.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Content:<\/b><span style=\"font-weight: 400;\"> This element emphasizes the quality of the email\u2019s content and it is analyzed based on several factors. The email\u2019s content quality decides if it will reach a recipient\u2019s inbox. For instance, emails with shortened URLs, subject lines with unnecessary exclamation points, and content with a weird format do not get delivered to a subscriber\u2019s inbox.<\/span><\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-2528\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2022\/04\/AWeber.png\" alt=\"Domain reputation and Email Deliverability\" class=\"wp-image-9947\"\/><figcaption class=\"wp-element-caption\">(Source: AWeber)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Increase_Email_Deliverability_Rate\"><\/span><span style=\"color: #000000;\"><b>How to Increase Email Deliverability Rate?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">There are possibly two primary sets of actions that can be taken to improve or increase the rate of email deliverability. The first is a set of practices that should be followed by marketers or individuals who are sending large numbers of emails to customers or subscribers. The second is a tool or service that can be employed on a technical level to ensure the authenticity of email domains.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">As we have already discussed, it is vital for a marketing campaign to focus time and resources on increasing email deliverability. So, here are a few effective tips on how to improve email deliverability rates.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>Properly authenticate your email domain:<\/b><span style=\"font-weight: 400;\"> Cybercriminals can impersonate and misuse your domain name to send malicious emails across the internet. Domain impersonation is one of the quickest ways of destroying a sender&#8217;s reputation. Domains can be protected against impersonation by implementing email authentication protocols like Sender Policy Framework (SPF) and DomainKeys Identified Mail (<span style=\"color: #183994;\"><a href=\"https:\/\/threatcop.com\/blog\/dkim-the-advance-authentication-technique-for-dmarc\/\"><strong>DKIM<\/strong><\/a><\/span>). These protocols secure your email domain against email-based attacks. DKIM and SPF alignment significantly mitigates the risk of email spoofing by authorizing the user\u2019s email domain to the Internet Service Providers (ISPs). <\/span><\/span><\/li>\n\n\n\n<li><b style=\"color: #000000;\">Optimize the opt-in process:<\/b><span style=\"color: #000000;\"> The process of collecting email addresses considerably affects your deliverability rates. Optimizing the opt-in process is the best way of ensuring that your email list contains engaged users. If you send emails to those who are not aware or interested in receiving messages from you, they may mark your emails as spam, tanking your sender&#8217;s reputation and decreasing your deliverability rates.<\/span><\/li>\n\n\n\n<li><b style=\"color: #000000;\">Choose your subject lines carefully:<\/b><span style=\"color: #000000;\"> Your subject line is the most crucial element of the content and determines if a user opens your email. It is better to write non-spammy subject lines. Even though there is no hard and fast rule, phrases like \u201cFree!!!\u201d, \u201cRisk-Free\u201d and \u201c100% Satisfied\u201d can often redirect your emails to spam folders. While creating subject lines, try incorporating the genuine value of your message rather than adding pushy, cheesy or overly persuasive phrases.<\/span><\/li>\n\n\n\n<li><b style=\"color: #000000;\">Make sure you send emails at the right frequency:<\/b><span style=\"color: #000000;\"> Sending too many emails can annoy your subscribers, whereas sending too few can adversely affect your revenue and resources. It is essential to determine the right frequency for sending emails to the subscribers in order to balance out this issue. You can do this by setting a limit on the number of emails sent on a weekly or monthly basis. You can also provide a preference center that lets your subscribers decide how frequently they would like to receive emails from you. Doing so can put your recipients in control and keep them happy.<\/span><\/li>\n\n\n\n<li><b style=\"color: #000000;\">Implement DMARC:<\/b><span style=\"color: #000000;\"> Adding a Domain Message Authentication Reporting and Conformance (DMARC) record to the DNS not only provides visibility into email delivery but also detects and stops email spoofing. You can implement DMARC to enhance your domain\u2019s email deliverability rate and monitor its SPF and DKIM records.<\/span><\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image size-full wp-image-2530\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"743\" src=\"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2022\/04\/Statista-1.png\" alt=\"Global Spam Volume\" class=\"wp-image-9949\"\/><figcaption class=\"wp-element-caption\">(Source: Statista)<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Guidelines_for_Better_Email_Deliverability\"><\/span><span style=\"color: #000000;\"><b>Guidelines for Better Email Deliverability<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Quality\"><\/span><span style=\"color: #000000;\"><b>1. Focus on Quality<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Every individual must prioritize the quality of their emails over the quantity they send. It is good and beneficial to have a long list of recipients, but if the content isn\u2019t good enough, it will not engage customers. It is advised that one must remove the recipients who have marked your email as spam from the list of addresses. This will increase the rate of email deliverability.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keeping_a_Good_Communication_Relationship\"><\/span><span style=\"color: #000000;\"><b>2. Keeping a Good Communication Relationship<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Every organization that has a list of customers and uses emails to communicate must maintain a positive relationship with its email subscribers. The organization should avoid pestering consumers with tons of emails. They must strategize a periodic timeline to send emails. This will foster balanced communication and subscribers won\u2019t feel spammed.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Segregate_the_Types_of_Emails_You_Send\"><\/span><span style=\"color: #000000;\"><b>3. Segregate the Types of Emails You Send<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">An organization must employ a dedicated IP and email domain for every type of email. This means if they are sending transactional emails, reminders, newsletters, etc., then each of these types should have a respective domain.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">For example, a newsletter can be sent using \u2018monthly-communication@your_company-name.com\u2019, and reminders can be sent from \u2018gentle-reminder@company.com\u2019. When different types of emails are sent through the same domain, the ISP combines all the emails under \u2018promotional\u2019 or \u2018other\u2019 tabs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Authentication\"><\/span><span style=\"color: #000000;\"><b>4. Authentication<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Every organization must employ email authentication standards and protocols such as DKIM, SPF, and DMARC. These authentication protocols provide email security and protect brand reputation.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Domain_Reputation\"><\/span><span style=\"color: #000000;\"><b>What is Domain Reputation?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Domain reputation is a score that is given by ISPs to a particular domain after evaluating the safety of emails before forwarding them to a designated receiver. Domain reputation is also known as the &#8216;sender\u2019s reputation&#8217;, as it is one of the primary factors that determine whether the emails from a particular sender should land in the inbox or spam.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">When a domain&#8217;s reputation is positive, then email marketing campaigns of organizations become more effective and fruitful. This is because ISPs trust the sender and the sent emails will land in the primary inbox. This increases the probability of the recipient viewing your emails. Every organization must look out for mechanisms to increase its domain reputation.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Increase_Email_Domain_Reputation\"><\/span><span style=\"color: #000000;\"><b>How to Increase Email Domain Reputation?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">An email domain\u2019s reputation depends upon the quality of the content in the emails. Additionally, a good email reputation also depends on the implementation of email security protocols. This can happen only with a robust email authentication system. Email authentication protocols such as DMARC, SPF, and DKIM help with the <\/span><b>email domain reputation check. <\/b><span style=\"font-weight: 400;\">The email domain reputation can be determined by the email engagement rate.&nbsp;<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Email engagement rate refers to the way in which users interact with emails. This includes analyzing if the user has opened or read the email. And in that case, if the email has been opened, whether the link within the email has been clicked or if the data has been submitted. Email engagement rate helps in increasing the effectiveness of email marketing.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">The most important parameters for measuring email engagement rate include analyzing the <\/span><b>open rate, click-through rate, conversion rate, bounce rate, data submitted,<\/b><span style=\"font-weight: 400;\"> etc. Let us take a detailed look at these parameters.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Open Rate:<\/b><span style=\"font-weight: 400;\"> The open rate is vital in understanding how your subscribers are receiving your messages. This rate helps in tracking the number of subscribers who have opened the email sent to them.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Click-Through Rate (CTR): <\/b><span style=\"font-weight: 400;\">CTR is another metric that can help you determine how well your campaigns are performing. CTR measures the percentage of subscribers who have clicked on your links. In order to increase the click-through rate, it becomes important to include links in the email at appropriate places.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Conversion Rate:<\/b><span style=\"font-weight: 400;\"> With conversion rate, one can assess how many people clicked on the link and then completed an action. This rate is much more specific when it comes to analyzing the number of subscribers who have taken an action on the clicked link.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Bounce Rate:<\/b><span style=\"font-weight: 400;\"> The bounce rate helps in getting an insight into the number of subscribers who are not receiving emails. If the percentage of hard bounces is high, the email addresses might be either fake, old, or have any spelling mistakes in them.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Number of Unsubscribes:<\/b><span style=\"font-weight: 400;\"> While analyzing the number of people who unsubscribe, it becomes important to analyze this dropping number in order to refine and revamp the content of an email.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Number of Spam Reported:<\/b><span style=\"font-weight: 400;\"> This number will help in changing the content of your email in order to prevent the majority of emails from landing in the spam.&nbsp;&nbsp;&nbsp;<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Forwarding Rate:<\/b><span style=\"font-weight: 400;\"> With this rate, organizations can know the number of emails that are being forwarded and hence can know the percentage of subscribers who are advocating their brand.&nbsp;<\/span><\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/c.tenor.com\/Bjaks9fnYFMAAAAd\/stop-spamming-mail.gif\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TDMARC_Improves_Deliverability_and_Increases_Reputation\"><\/span><span style=\"color: #000000;\"><b>TDMARC Improves Deliverability and Increases Reputation<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Threatcop DMARC (<span style=\"color: #183994;\"><a style=\"color: #183994;\" href=\"https:\/\/threatcop.com\/tdmarc?utm_source=Threatcop&amp;utm_medium=Threatcop+Blog&amp;utm_campaign=Increase+Email+Domain+Reputation+and+Deliverability\">TDMARC<\/a><\/span>) is an expertly designed anti-spoofing and email authentication tool<\/b><span style=\"font-weight: 400;\"> that helps organizations incorporate industrial standards for security and reputation. It allows you to effortlessly configure the SPF, DKIM, and DMARC records for all your legitimate email domains. The presence of valid and properly configured email authentication protocols can benefit your deliverability.&nbsp;<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">TDMARC helps in generating and implementing DMARC records. In order to decrease the email bounce rate, the DMARC record must be implemented. The tool ensures that emails sent on behalf of a domain are not sent to the spam box.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">TDMARC offers business domain administrators ease of access to their email security statistics. This tool allows you to detect unauthorized sources trying to forge the domain name. Improve your domain\u2019s email reputation with TDMARC\u2019s highly beneficial features and 100% security against unauthorized use of your email domain.<\/span><\/p>\n\n\n<p><span style=\"color: #000000;\"><em><strong>Editor\u2019s Note:<\/strong> This post was originally published in April 26, 2022 and has been partially revamped and updated for accuracy and comprehensiveness.<\/em><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you ever noticed a decline in your email open rate even when you\u2019re sure that the contents of your emails aren&#8217;t the problem? That is why we will look at the concepts of domain reputation and email deliverability, as well as how to improve them. A study conducted by Debnath and Kar (2022) emphasizes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-2527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmarc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Increase Domain Reputation &amp; Email Deliverability?<\/title>\n<meta name=\"description\" content=\"That is why we will look at the concepts of domain reputation and email deliverability, as well as how to improve them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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