{"id":1952,"date":"2024-01-24T12:41:52","date_gmt":"2024-01-24T07:11:52","guid":{"rendered":"https:\/\/blog.kdmarc.com\/blog\/?p=1952"},"modified":"2025-06-10T17:45:01","modified_gmt":"2025-06-10T12:15:01","slug":"bimi","status":"publish","type":"post","link":"https:\/\/threatcop.com\/blog\/bimi\/","title":{"rendered":"What is BIMI and How Does It Improve Email Deliverability"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">In an age where email phishing attacks and overloaded inboxes are becoming routine affairs for businesses and consumers alike, making your brand a credible email sender is an even more critical task. And it is at this point that BIMI comes into the picture. In July 2021, Google made it known that they would start supporting BIMI with Gmail emails.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #414141;color:#414141\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #414141;color:#414141\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/threatcop.com\/blog\/bimi\/#What_is_BIMI\" >What is BIMI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/threatcop.com\/blog\/bimi\/#How_Does_BIMI_Work\" >How Does BIMI Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/threatcop.com\/blog\/bimi\/#BIMI_and_Email_Security_Guidelines\" >BIMI and Email Security Guidelines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/threatcop.com\/blog\/bimi\/#How_BIMI_Improves_Email_Deliverability\" >How BIMI Improves Email Deliverability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/threatcop.com\/blog\/bimi\/#How_to_Implement_BIMI_for_Your_Brand\" >How to Implement BIMI for Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/threatcop.com\/blog\/bimi\/#Googles_Support_for_BIMI\" >Google\u2019s Support for BIMI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/threatcop.com\/blog\/bimi\/#How_to_Implement_BIMI_using_TDMARC\" >How to Implement BIMI using TDMARC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/threatcop.com\/blog\/bimi\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/threatcop.com\/blog\/bimi\/#Frequently_Asked_Questions_FAQs\" >Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">This concept is taking steps to become popular. Also, it is helping brands strengthen their reputation and boost trust among recipients. If you\u2019re wondering what is BIMI, how it works, and how it affects your email campaigns, here\u2019s what you need to know.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_BIMI\"><\/span><span style=\"color: #000000;\"><b>What is BIMI?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>BIMI&#8217;s full form<\/b><span style=\"font-weight: 400;\"> is <\/span><b>Brand Indicators for Message Identification<\/b><span style=\"font-weight: 400;\">. It\u2019s an emerging email specification enabling businesses to display their official logo and authenticated emails in their recipients\u2019 inboxes.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">To put it simply, BIMI acts like your brand&#8217;s visual signature in the email world. Just like a verified badge on social media platforms tells users they\u2019re interacting with the real deal, BIMI does something similar; it adds your logo as a stamp of trust next to your emails.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Imagine this: you receive two emails\u2014one from <strong>&#8220;customersupport@trustedbrand.com&#8221;<\/strong> with a familiar logo, and another with no image, just text. Which one do you trust more? Most people go with the first. That\u2019s the power of visual identity.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">BIMI relies on security as its main purpose, not just visual appeal. If your business utilizes BIMI effectively, this builds trust and improves your email deliverability rate (more emails land in the inbox and fewer go to spam).<\/span><\/p>\n\n\n\n<!DOCTYPE html>\r\n<html lang=\"en\">\r\n\r\n<head>\r\n    <meta charset=\"UTF-8\">\r\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\r\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n    <title>Document<\/title>\r\n<\/head>\r\n\r\n<style>\r\n    .interestedBtn {\r\n        width: 80% !important;\r\n        box-sizing: border-box !important;\r\n        display: inline-block !important;\r\n        padding: 11px !important;\r\n        border: 1px !important;\r\n        border-color: #ddd !important;\r\n        margin-top: 10px !important;\r\n        background-color: #183e8b !important;\r\n        background-image: none !important;\r\n        text-shadow: none !important;\r\n        color: #fff !important;\r\n        font-size: 14px !important;\r\n        line-height: 20px !important;\r\n        border-radius: 5px !important;\r\n        margin: 0 !important;\r\n        cursor: pointer !important;\r\n        box-shadow: 0px 4.66px 22.99px 0px rgba(0, 0, 0, 0.10);;\r\n    }\r\n\r\n\r\n        .formSec .formSecTwo{\r\n            padding-top: 15px !important;\r\n            margin-bottom: 30px !important;\r\n        }\r\n\r\n\r\n    .tnp-email {\r\n        width: 80% !important;\r\n        box-sizing: border-box;\r\n        padding: 8px 10px;\r\n        display: inline-block;\r\n        border: 1px solid #ced4da;\r\n        background: #fff;\r\n        color: #000 !important;\r\n        font-size: 13px;\r\n        line-height: 20px;\r\n        border-radius: 2px;\r\n        padding-right: 30px;\r\n        margin-bottom: 0px;\r\n    }\r\n\r\n    .formSec {\r\n        border: 1px solid #ced4da;\r\n        float: left !important;\r\n        width: 55% !important;\r\n    }\r\n\r\n    .mainBox {\r\n       \/* border: 1px solid #183e8b;*\/\r\n         background: white;\r\n        max-width: 600px !important;\r\n        margin: 0 auto !important;\r\n        padding: 20px !important;\r\n        font-family: Arial, Helvetica, sans-serif !important;\r\n    }\r\n\r\n    .boxDiv {\r\n        display: flex !important;\r\n    }\r\n\r\n    .boxConsult {\r\n        float: left !important;\r\n        width: 45% !important;\r\n        padding: 10px !important;\r\n    }\r\n\r\n    .formSecTwo {\r\n        text-align:center !important;\r\n        width: 100% !important;\r\n    }\r\n\r\n    .formHeading {\r\n        font-family: Arial, Helvetica, sans-serif;\r\n        margin-top: 0px;\r\n        font-weight: 700;\r\n        line-height: 25px;\r\n        font-size: 18px !important;\r\n        \r\n       margin-bottom: 60px !important;\r\n       color: #000!important;\r\n          margin-top: 5px !important;\r\n    }\r\n\r\n    .fieldHeading {\r\n        margin: 0 !important;\r\n        font-size: 13px !important;\r\n        text-align: left !important;\r\n        margin: 0px 39px 2px 93px !important;\r\n        font-weight: 500 !important;\r\n    }\r\n\r\n    .image {\r\n        max-width:90% !important;\r\n        height: auto !important;\r\n    }\r\n\r\n     .email-icon {\r\n            position: absolute;\r\n            right: 50px;\r\n             top: 20px;\r\n            transform: translateY(-50%);\r\n            pointer-events: none; \r\n        }\r\n\r\n          .email-container{\r\n             position: relative;\r\n         \r\n        }\r\n       \r\n\r\n        .email-icon img{\r\n                 width: 15px;\r\n        }\r\n\r\n\r\n         input::placeholder {\r\n            color:#495057;\r\n        }\r\n\r\n\r\n     ::placeholder {\r\n        color: #495057;\r\n    }\r\n\r\n        ::-ms-input-placeholder { \r\n          color:#495057;\r\n        }\r\n\r\n\r\n        input:-webkit-autofill {\r\n            background-color: transparent !important;\r\n            -webkit-box-shadow: 0 0 0px 1000px white inset !important; \r\n            box-shadow: 0 0 0px 1000px white inset !important;\r\n            color: #495057 !important; \r\n        }\r\n\r\n        \r\n        input {\r\n            color:#495057 !important;\r\n        }\r\n\r\n\r\n    @media screen and (max-width: 480px) {\r\n        .boxDiv {\r\n            display: block !important;\r\n            padding: 15px !important;\r\n         \r\n        }\r\n\r\n        .image{\r\n        width: 80% !important;\r\n         margin-bottom: 14px;\r\n        }\r\n        .fieldHeading {\r\n            text-align: left !important;\r\n            margin: unset !important;\r\n        }\r\n\r\n        .boxConsult {\r\n            width: unset !important;\r\n            float: none !important;\r\n        }\r\n\r\n        .mainBox {\r\n            border: unset !important;\r\n        }\r\n\r\n        .formSec {\r\n            float: unset !important;\r\n            width: 100% !important;\r\n        }\r\n\r\n        .formSecTwo {\r\n            text-align: center !important;\r\n        }\r\n\r\n        .tnp-email {\r\n            width: 90% !important;\r\n        }\r\n\r\n        .formHeading {\r\n            margin-bottom: unset !important;\r\n        }\r\n\r\n         .email-icon {\r\n            position: absolute;\r\n            right: 25px;\r\n            top: 58%;\r\n            transform: translateY(-50%);\r\n            pointer-events: none; \/* Make sure the icon doesn't block clicking on the input *\/\r\n        }\r\n       \r\n        .email-container{\r\n             position: relative;\r\n        }\r\n\r\n    }\r\n<\/style>\r\n\r\n<body>\r\n\r\n    <div class=\"mainBox\" box-sizing:=\"\" border-box;=\"\">\r\n\r\n        <div class=\"boxDiv\">\r\n\r\n            <div class=\"boxConsult\">\r\n                <div>\r\n                    <h3 class=\"formHeading\" style=\" font-size: 16px !important;\">\r\n                        Book a Free Demo Call with Our People Security Expert<\/h3>\r\n                <\/div>\r\n                <img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/form.svg\" class=\"image\">\r\n            <\/div>\r\n\r\n            <div class=\"formSec\">\r\n                <div class=\" formSecTwo\">\r\n                    <h4 style=\"margin-top: 0; font-size: 16px !important;\">Enter your details<\/h4>\r\n                    <div class=\"tnp tnp-subscription-minimal\">\r\n                        <form action=\"https:\/\/threatcop.com\/thankyou-blog\" method=\"get\" target=\"_blank\">\r\n                            <div class=\"email-container\" style=\"margin-bottom:20px;\">\r\n\r\n                                <input class=\"tnp-email\" type=\"text\" required=\"\" name=\"FullName\" value=\"\"\r\n                                    placeholder=\"Full Name\">\r\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon01.svg\" class=\"img-fluid\" \/><\/span>\r\n                            <\/div>\r\n\r\n                            <div class=\"email-container\" style=\"margin-bottom:20px;\">\r\n                               \r\n                                <input class=\"tnp-email\" type=\"email\" required=\"\" name=\"email\" value=\"\"\r\n                                    placeholder=\"Corporate Email Id\">\r\n                                     <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon02.svg\" class=\"img-fluid\" \/><\/span>\r\n                            <\/div>\r\n\r\n                            <div class=\"email-container\" style=\"margin-bottom:20px;\">\r\n                               \r\n                                <input class=\"tnp-email\" type=\"text\" required=\"\" name=\"CompanyName\" value=\"\"\r\n                                    placeholder=\"Company Name\">\r\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon03.svg\" class=\"img-fluid\" \/><\/span>\r\n\r\n                            <\/div>\r\n\r\n                            <div class=\"email-container\">\r\n                               \r\n                                <input class=\"tnp-email\" type=\"number\" required=\"\" name=\"Phone\" value=\"\"\r\n                                    placeholder=\"Phone No.\"><br>\r\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon04.svg\" class=\"img-fluid\" \/><\/span>\r\n                            <\/div>\r\n                            <input type=\"hidden\" name=\"BlogForm\" value=\"BlogForm\"><br>\r\n                            <input class=\"tnp-submit interestedBtn\" name=\"submit\" type=\"submit\"\r\n                                value=\"SUBMIT\">\r\n\r\n                        <\/form>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/body>\r\n\r\n<\/html>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Why Should You Care About BIMI Email?<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">If you send marketing newsletters, order confirmations, password resets, or promotional emails, they are cluttered and competitive. If your readers do not identify you immediately, they may ignore or flag the email as spam.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Here are several ways BIMI email can benefit your business:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>Boosts Trust: <\/b><span style=\"font-weight: 400;\">Visual branding reassures recipients that your company delivers the email.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Higher Open Rates:<\/b><span style=\"font-weight: 400;\"> A logo makes your email noticeable, thus increasing the chances of it being opened.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Improves Deliverability: <\/b><span style=\"font-weight: 400;\">Email providers automatically prefer verified secure senders.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Reduces Phishing Risks: <\/b><span style=\"font-weight: 400;\">Most phishing scams use spoofed identities. BIMI brings a new dimension of security because only authenticated domains can show logos.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Strengthens Brand Recall:<\/b><span style=\"font-weight: 400;\"> Frequent branding of your logo increases brand recognition.<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">A study by <\/span><a href=\"https:\/\/redsift.com\/guides\/consumer-interaction-with-visual-brands-in-email\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Red Sift<\/a><span style=\"font-weight: 400;\"> and Entrust found that BIMI led to a <\/span><b>10% increase in email open rates<\/b><span style=\"font-weight: 400;\">, a significant jump that marketers can\u2019t afford to ignore.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_BIMI_Work\"><\/span><span style=\"color: #000000;\"><b>How Does BIMI Work?<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">You can think of BIMI as the final piece in your email security puzzle. But for it to work, several foundational elements must already be in place:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>1. Implement Email Authentication Protocols<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Before BIMI can be enabled, your domain must support:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>SPF (Sender Policy Framework): <\/b><span style=\"font-weight: 400;\">Represents the IP address to which an email can be sent on your behalf.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>DKIM (DomainKeys Identified Mail): <\/b><span style=\"font-weight: 400;\">DKIM (DomainKeys Identified Mail) ensures the content of the message is not altered.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>DMARC (Domain-based Message Authentication Reporting &amp; Conformance): <\/b><span style=\"font-weight: 400;\">Ensures that your domain has no spoofers. DMARC is, however, needed for BIMI, and must be set up as \u201cquarantine\u201d or \u201c<a href=\"https:\/\/threatcop.com\/blog\/switching-dmarc-policy-to-reject\/\">reject<\/a>\u201d.<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>2. Create a Valid SVG Logo<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Your logo must be in Scalable Vector Graphics (SVG) format and meet specific BIMI standards. This file is hosted publicly over HTTPS.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>3. Get a Verified Mark Certificate (VMC)<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Some mailbox providers, like Gmail, require a VMC issued by a certificate authority (such as DigiCert or Entrust). This certificate verifies your legal rights to use your logo.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>4. Publish Your BIMI Record<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">You\u2019ll add a BIMI record to your DNS settings. It tells receiving mail servers where to find your logo and VMC (if required).<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>5. Inbox Display<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Finally, supported email clients (Yahoo Mail, Gmail, Apple Mail, etc.) fetch your logo and display it next to your authenticated emails.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">All these steps work together to ensure your email is secure, verified, and instantly recognizable.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Real-World Example of BIMI in Action<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Let\u2019s take a real-world example: imagine you&#8217;re a customer of a global brand like American Express. You receive a transactional email confirming a recent purchase. Because American Express uses BIMI, its official logo appears beside the sender&#8217;s name.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2024\/01\/Copy-Banner-1.jpg\" alt=\"without bimi, with bimi\" class=\"wp-image-12732\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Now, think about how much confidence that gives you. Instead of hesitating or double-checking the sender, you feel reassured. That small logo tells you the email is authentic.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"BIMI_and_Email_Security_Guidelines\"><\/span><span style=\"color: #000000;\"><b>BIMI and Email Security Guidelines<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Let\u2019s shift gears to security. While BIMI adds a branding boost, it\u2019s fundamentally rooted in security protocols. To follow <\/span>BIMI email security guidelines<span style=\"font-weight: 400;\">, make sure to:<\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>Enable <a href=\"https:\/\/threatcop.com\/blog\/spf-and-dkim\/\">SPF, DKIM<\/a>, <\/b><span style=\"font-weight: 400;\">and DMARC: These three are non-negotiable.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Use DMARC<\/b><span style=\"font-weight: 400;\"> to \u201cquarantine\u201d or \u201creject\u201d. This instructs mailbox providers to handle unauthenticated emails with care.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Use a verified mark certificate<\/b><span style=\"font-weight: 400;\">, particularly if you are trying to reach Gmail users.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Ensure secure HTTPS hosting<\/b><span style=\"font-weight: 400;\">: Your logo file must be available via a secure URL.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Avoid outdated or non-compliant logos<\/b><span style=\"font-weight: 400;\">: Only SVG Tiny P\/S profiles are accepted.<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Following these practices allows companies to benefit from BIMI while greatly improving their email security posture.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_BIMI_Improves_Email_Deliverability\"><\/span><span style=\"color: #000000;\"><b>How BIMI Improves Email Deliverability<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">You might be thinking, okay, logos and certificates are cool, but how exactly do these help my emails reach inboxes?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Here\u2019s how:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>1. Increases Sender Reputation<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Mailbox providers like Gmail and Yahoo are more likely to deliver emails from domains that use authentication protocols and follow best practices like BIMI. It\u2019s a signal that your brand is legit and not a spammer.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>2. Boosts Engagement Rates<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">More opens mean more engagement. More action creates positive feedback for email providers, which makes them more likely to deliver your emails to the inbox.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>3. Reduces Spam Reports and Complaints<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">When people perceive your brand logo and believe the email, they are less likely to label it as spam. Directly, that helps to improve inbox placement.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>4. Builds Long-Term Trust with ISPs<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Recurrent, authenticated sending behavior \u2013 in conjunction with BIMI \u2013 develops a long-lasting relationship of trust between you and mailbox providers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>5. Fight Email Fraud<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Because BIMI only works with authenticated domains, it makes it harder for cybercriminals to impersonate your brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Implement_BIMI_for_Your_Brand\"><\/span><span style=\"color: #000000;\"><b>How to Implement BIMI for Your Brand<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Here\u2019s a simplified roadmap:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>Authenticate Your Emails<\/b><\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Ensure SPF, DKIM, and <\/span><a style=\"color: #000000;\" href=\"https:\/\/threatcop.com\/blog\/category\/dmarc\/\"><b>DMARC<\/b><\/a><span style=\"font-weight: 400;\"> are correctly configured.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Set your DMARC policy to \u201cquarantine\u201d or \u201creject.\u201d<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Design and Convert Your Logo<\/b><\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400; color: #000000;\">Convert your logo to SVG Tiny 1.2 format.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Keep it square and straightforward to avoid rendering issues.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Acquire a Verified Mark Certificate<\/b><\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400; color: #000000;\">Purchase from trusted certificate authorities like Entrust or DigiCert.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Complete the vetting process (which can take a few days).<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Host the Logo Securely<\/b><\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Transfer the SVG logo to an openly accessible HTTPS server.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Create and Publish a BIMI DNS Record<\/b><\/span><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><strong>Example:<\/strong><\/span><\/span><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code><span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><strong>default._bimi.yourdomain.com IN TXT \"v=BIMI1; l=https:\/\/yourdomain.com\/logo.svg; a=https:\/\/yourdomain.com\/vmc.pem\"<\/strong><\/span><\/span><\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Test Your Configuration<\/b><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400; color: #000000;\">Utilize the advantage of tools like BIMI Inspector or MXToolbox to make sure everything is in order.<\/span><\/li>\n<\/ul>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>Monitor Performance<\/b><\/span>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400; color: #000000;\">Keep an eye on email deliverability metrics.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Watch for changes in open rates or feedback loops.<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Googles_Support_for_BIMI\"><\/span><b>Google\u2019s Support for BIMI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Google, with the objective of securing the entire email ecosystem, has been putting in place a lot of defences against email spoofing and impersonation. In line with this, Google previously announced its BIMI pilot, enabling organizations that provide their email domains with DMARC authentication to validate the ownership of their corporate logos and securely transmit them to Google.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Gmail displays the logos of organizations on their emails in its UI in the recipients\u2019 inbox after passing them through Google\u2019s anti-abuse checks.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-7904\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2021\/08\/cnn-vmc-email-logo-display-1024x640-1.png\" alt=\"BIMI\" class=\"wp-image-7904\" srcset=\"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2021\/08\/cnn-vmc-email-logo-display-1024x640-1.png 1024w, https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2021\/08\/cnn-vmc-email-logo-display-1024x640-1-300x188.png 300w, https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2021\/08\/cnn-vmc-email-logo-display-1024x640-1-768x480.png 768w, https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2021\/08\/cnn-vmc-email-logo-display-1024x640-1-80x50.png 80w, https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2021\/08\/cnn-vmc-email-logo-display-1024x640-1-500x313.png 500w, https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2021\/08\/cnn-vmc-email-logo-display-1024x640-1-800x500.png 800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><span style=\"color: #000000;\">CNN logo after BIMI enforcement on Gmail. (Source &#8211; Google)<\/span><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-aede821a0ec4a9629a8c676c07f21613 wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Recently, Google announced its general support for this email specification and said that it will<\/span> roll<span style=\"font-weight: 400; color: #000000;\"> out will be done over a period of some weeks.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Platforms That Support BIMI<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">As of now, here are some platforms that support BIMI:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>Yahoo Mail<\/b><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Gmail<\/b><span style=\"font-weight: 400;\"> (with VMC)<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Fastmail<\/b><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Apple Mail<\/b><span style=\"font-weight: 400;\"> (via supported clients like iOS Mail)<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Not all email providers support BIMI yet, but adoption is skyrocketing.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Is BIMI Right for Your Business?<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Well, if you seriously want to save your reputation, enhance deliverability rates, and gain users\u2019 trust, then yes. BIMI is worth considering. Whether you are a little start-up or the next global company, BIMI email can be worth the effort.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400; color: #000000;\">For marketing teams, it boosts visibility and performance.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">For security teams, it adds a valuable layer of defense.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">For executive leadership, it represents a commitment to trust and professionalism.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">It might take some technical work to get started, but the returns\u2014in trust, engagement, and deliverability\u2014make it a smart move.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Implement_BIMI_using_TDMARC\"><\/span><b>How to Implement BIMI using TDMARC?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #183994;\"><a style=\"color: #183994;\" href=\"https:\/\/threatcop.com\/tdmarc\" target=\"_blank\" rel=\"noopener\">TDMARC<\/a><\/span><span style=\"font-weight: 400; color: #000000;\"> is an email domain security tool that comes with a wide range of features designed to make outbound email security easy. Some of its outstanding features include Smart DMARC, Smart SPF, and DMARC Record generator.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">However, TDMARC\u2019s <\/span><b>Smart BIMI feature<\/b><span style=\"font-weight: 400;\"> allows you to set up and manage a new BIMI record for your domain from the dashboard itself. This feature makes BIMI setup very easy.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">It is therefore advisable to use a top-of-the-line email domain security tool like TDMARC, which can help you with<\/span><span style=\"color: #183994;\"><a style=\"color: #183994;\" href=\"https:\/\/threatcop.com\/blog\/outbound-email-security-standards\/\" target=\"_blank\" rel=\"noopener\"> outbound email security<\/a><\/span><span style=\"font-weight: 400; color: #000000;\"> in multiple ways.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #000000;\"><b>Conclusion<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">If you\u2019ve ever wondered <\/span>what is BIMI<span style=\"font-weight: 400;\">, now you know: it&#8217;s an innovative blend of branding and security that improves how your emails are seen, received, and trusted.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">We do live in a world of spam, where <\/span><a href=\"https:\/\/threatcop.com\/phishing-awareness-and-simulation\">phishing<\/a><span style=\"font-weight: 400;\"> is rampant and belief is delicate. BIMI provides a mechanism to cut through the noise in a visually secure manner that works.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">If you don\u2019t already, BIMI is a tool your digital toolbox should be equipped with. Whether you\u2019re rolling out a new campaign or just want to protect your domain from fraud, it\u2019s high time your brand cooled and took the leading role in every inbox.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Get it right, and you\u2019ll not just come across as one more email in the pile-up. You\u2019re the one who will open, read, and remember.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><em><strong>Editor&#8217;s Note:<\/strong> This post was originally published in November 2022 and has been partially revamped and updated for accuracy and comprehensiveness.<\/em><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1749557421191\"><strong class=\"schema-faq-question\"><strong>Q: 1. What is BIMI, and how is it different from other email security protocols?<\/strong><\/strong> <p class=\"schema-faq-answer\">BIMI is not a security protocol of its own. Instead, it leverages existing protocols such as SPF, DKIM, and DMARC to bring an element of visual authentication to your recipients\u2019 inboxes, displaying your brand\u2019s logo.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1749557435426\"><strong class=\"schema-faq-question\"><strong>Q: 2. Does BIMI assure my logo will appear in every inbox?<\/strong><\/strong> <p class=\"schema-faq-answer\">Not quite. Logo display depends upon the recipient\u2019s email client supporting BIMI (brand indication messaging identifiers) and your domain meeting all implementation prerequisites, such as deployment of a verifiable mark certificate (VMC) where necessary.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1749557446425\"><strong class=\"schema-faq-question\"><strong>Q: 3. How long does it take to implement BIMI?<\/strong><\/strong> <p class=\"schema-faq-answer\">Implementation time can vary. If you already have SPF, DKIM, and DMARC, then BIMI can be attached in a few days to a week. It, however, may take time to obtain and validate a Verified Mark Certificate.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>In an age where email phishing attacks and overloaded inboxes are becoming routine affairs for businesses and consumers alike, making your brand a credible email sender is an even more critical task. And it is at this point that BIMI comes into the picture. In July 2021, Google made it known that they would start [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,45],"tags":[229],"class_list":["post-1952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dmarc","category-email-security","tag-bimi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is BIMI and How Does It Improve Email Deliverability<\/title>\n<meta name=\"description\" content=\"BIMI is an email specification that allows the use of brand logos in emails to further enhance DMARC protection and reinforce email security.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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