{"id":13219,"date":"2025-09-11T16:50:07","date_gmt":"2025-09-11T11:20:07","guid":{"rendered":"https:\/\/threatcop.com\/blog\/?p=13219"},"modified":"2025-09-11T16:51:37","modified_gmt":"2025-09-11T11:21:37","slug":"how-to-build-a-campaign-that-lasts-all-year","status":"publish","type":"post","link":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/","title":{"rendered":"October Awareness Month: How to Build a Campaign That Lasts All Year"},"content":{"rendered":"\n<div style=\"font-family: Arial, Helvetica, sans-serif; \n            display: flex; \n            justify-content: center; \n            align-items: center; \n            padding: 12px 16px; \n            background: #f9fafb; \n            border: 1px solid #e5e7eb; \n            border-radius: 8px; \n            width: 100%; \n            margin: 20px 0; \n            gap: 10px; \n            text-align: center;\">\n\n  <span style=\"color: #111827; font-size: 16px; font-weight:600; white-space: nowrap;\">\n    This October \u2013 Learn, Compete, Secure with <span style=\"color:#183e8b;\">Cybersecurity Olympic<\/span>\n  <\/span>\n  \n  <button onclick=\"window.open('https:\/\/threatcop.com\/cyber-security-awareness-month?utm_source=new-oam-blogs&#038;utm_medium=social&#038;utm_campaign=blog-organic', '_blank')\" \n          style=\"padding: 6px 14px; \n                 background-color: #28a745; \n                 color: #fff; \n                 font-size: 14px; \n                 font-weight: 600; \n                 border: 2px solid #1e7e34; \n                 border-radius: 6px; \n                 cursor: pointer; \n                 box-shadow: 0 3px 8px rgba(0,0,0,0.12); \n                 white-space: nowrap;\">\n    Know More\n  <\/button>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Want a campaign that lasts all year? You are at the right place. Keep reading.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Posters, webinars, phishing tests, and themed campaigns: every October, organizations come up with all these as the <a href=\"https:\/\/threatcop.com\/cyber-security-awareness-month?utm_source=new-oam-blogs&amp;utm_medium=social&amp;utm_campaign=blog-organic\">Cybersecurity Awareness Month<\/a> initiatives. Yes, that\u2019s great; it creates a short burst of engagement. It is at its peak in October, but unfortunately, it fades by November. Employees return to their routine, and the impact of the awareness is no longer there.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #414141;color:#414141\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #414141;color:#414141\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#Check_out_The_Core_Principles_for_Year-Round_Campaigns\" >Check out The Core Principles for Year-Round Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#Planning_Your_Year-Long_Awareness_Strategy\" >Planning Your Year-Long Awareness Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#Engaging_Employees_Beyond_October\" >Engaging Employees Beyond October<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#Metrics_and_Measurement_for_Continuous_Campaigns\" >Metrics and Measurement for Continuous Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#Common_Pitfalls_to_Avoid\" >Common Pitfalls to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#Closing_Thoughts\" >Closing Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">And the problem is not only the effort but also the one-off approach. If organizations want a lasting behavioral change, security awareness can\u2019t be planned only for a single month.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Do cybercriminals carry out attacks only in a single month, i.e, October? No, they don\u2019t. The solution? The awareness programs must extend well beyond just a calendar event. As an organization, if you truly want a strong <a href=\"https:\/\/threatcop.com\/people-security-management\">human-layer security<\/a>, October must act as the launchpad for a broader, year-round cybersecurity awareness program.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Check_out_The_Core_Principles_for_Year-Round_Campaigns\"><\/span><span style=\"font-weight: 400; color: #000000;\"><strong>Check out The Core Principles for Year-Round Campaigns<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>1. Go Beyond October<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">It is essential for organizations to make sure that training and simulations go beyond October, as consistent practice is the most needed criterion here. Cybersecurity awareness is just like muscle memory, and so recurring initiatives are crucial. For example, microlearning modules via <a href=\"https:\/\/threatcop.com\/threatcop-learning-management-system\">Threatcop TLMS<\/a> can deliver short, monthly lessons on new threats.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">You can think of it like gym training. Does one month of intense exercise make anyone fit for life? No, it doesn\u2019t. In the same way, for security awareness, employees must keep up with security practices regularly to keep themselves ready.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>2. Measurable Impact<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Are you of the opinion that the number of people attending the campaign proves awareness? If yes, you are wrong. Instead, organizations need to measure behaviors such as how many employees reported phishing attempts, how fast reports were submitted, and how simulation click rates changed over time.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>3. Relevance to Roles<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Thinking of a one-size-fits-all campaign? A big NO, as it always falls flat. For example, finance teams face invoice fraud, while developers deal with secure coding and insider threat challenges.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">So the campaign should be like that: a finance clerk should receive <a href=\"https:\/\/threatcop.com\/threatcop-security-awareness-training\">phishing simulations<\/a> involving fake invoices or wire transfer requests, while an HR professional might be tested with fake job applicant attachments.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>4. Behavioral Outcomes<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">The end goal? Not knowledge, but behavioral adoption. To put it simply, it means reporting suspicious emails using MFA. Every bit of the training employees receive should be related to a practical, real-world action.<\/span><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n\n<head>\n    <meta charset=\"UTF-8\">\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Document<\/title>\n<\/head>\n\n<style>\n    .interestedBtn {\n        width: 70% !important;\n        box-sizing: border-box !important;\n        display: inline-block !important;\n        padding: 11px !important;\n        border: 1px !important;\n        border-color: #ddd !important;\n        margin-top: 10px !important;\n        background-color: #fff !important;\n        background-image: none !important;\n        text-shadow: none !important;\n        color: #000 !important;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        border-radius: 5px !important;\n        margin: 0 !important;\n        cursor: pointer !important;\n    }\n\n\n.formSec .formSecTwo{\n    padding-top: 30px !important;\n}\n\n\n    .tnp-email {\n         width: 70% !important;\n    box-sizing: border-box;\n    padding: 8px 10px;\n    display: inline-block;\n    border: 1px solid #ddd;\n     background: #183e8b;\n    color: #fff !important;\n    font-size: 13px;\n    line-height: 20px;\n    border-radius: 2px;\n    padding-right: 30px;\n    margin-bottom: 0px;\n\n    }\n\n    .formSec {\n        float: left !important;\n        width: 55% !important;\n    }\n\n    .mainBox {\n            background: #183e8b;\n        max-width: 600px !important;\n        margin: 0 auto !important;\n        padding: 20px !important;\n        font-family: Arial, Helvetica, sans-serif !important;\n    }\n\n    .boxDiv {\n        display: flex !important;\n    }\n\n    .boxConsult {\n        float: left !important;\n        width: 45% !important;\n    }\n\n    .formSecTwo {\n        text-align: right !important;\n        width: 100% !important;\n    }\n\n    .formHeading {\n        font-family: Arial, Helvetica, sans-serif;\n        margin-top: 0px;\n        font-weight: 700;\n        line-height: 25px;\n        font-size: 18px !important;\n        margin-bottom: 70px;\n       margin-bottom: 70px !important;\n       color: white !important;\n          margin-top: 0px !important;\n    }\n\n    .fieldHeading {\n        margin: 0 !important;\n        font-size: 13px !important;\n        text-align: left !important;\n        margin: 0px 39px 2px 93px !important;\n        font-weight: 500 !important;\n    }\n\n    .image {\n        max-width: 100% !important;\n        height: auto !important;\n    }\n\n     .email-icon {\n            position: absolute;\n            right: 10px;\n            top:18px;\n            transform: translateY(-50%);\n            pointer-events: none; \/* Make sure the icon doesn't block clicking on the input *\/\n        }\n\n          .email-container{\n             position: relative;\n         \n        }\n       \n\n        .email-icon img{\n                 width: 15px;\n        }\n\n\n         input::placeholder {\n            color:white;\n        }\n\n    @media screen and (max-width: 480px) {\n        .boxDiv {\n            display: block !important;\n            padding: 15px !important;\n         \n        }\n\n        .image{\n            width: 60% !important;\n        }\n        .fieldHeading {\n            text-align: left !important;\n            margin: unset !important;\n        }\n\n        .boxConsult {\n            width: unset !important;\n            float: none !important;\n        }\n\n        .mainBox {\n            border: unset !important;\n        }\n\n        .formSec {\n            float: unset !important;\n            width: 100% !important;\n        }\n\n        .formSecTwo {\n            text-align: center !important;\n        }\n\n        .tnp-email {\n            width: 100% !important;\n        }\n\n        .formHeading {\n            margin-bottom: unset !important;\n        }\n\n         .email-icon {\n            position: absolute;\n            right: 10px;\n            top: 50%;\n            transform: translateY(-50%);\n            pointer-events: none; \/* Make sure the icon doesn't block clicking on the input *\/\n        }\n       \n        .email-container{\n             position: relative;\n        }\n\n    }\n<\/style>\n\n<body>\n\n    <div class=\"mainBox\" box-sizing:=\"\" border-box;=\"\">\n\n        <div class=\"boxDiv\">\n\n            <div class=\"boxConsult\">\n                <div>\n                    <h3 class=\"formHeading\" style=\"margin-top: 0;\">\n                        Book a Free Demo Call with Our People Security Expert<\/h3>\n                <\/div>\n                <img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/marketing\/vector.svg\" class=\"image\">\n            <\/div>\n\n            <div class=\"formSec\">\n                <div class=\" formSecTwo\">\n                    <div class=\"tnp tnp-subscription-minimal\">\n                        <form action=\"https:\/\/threatcop.com\/thankyou-blog\" method=\"get\" target=\"_blank\">\n                            <div class=\"email-container\" style=\"margin-bottom: 15px;\">\n\n                                <input class=\"tnp-email\" type=\"text\" required=\"\" name=\"FullName\" value=\"\"\n                                    placeholder=\"Full Name\">\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/marketing\/icon1.svg\" class=\"img-fluid\" \/><\/span>\n                            <\/div>\n\n                            <div class=\"email-container\" style=\"margin-bottom: 15px;\">\n                               \n                                <input class=\"tnp-email\" type=\"email\" required=\"\" name=\"email\" value=\"\"\n                                    placeholder=\"Corporate Email Id\">\n                                     <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/marketing\/icon2.svg\" class=\"img-fluid\" \/><\/span>\n                            <\/div>\n\n                            <div class=\"email-container\" style=\"margin-bottom: 15px;\">\n                               \n                                <input class=\"tnp-email\" type=\"text\" required=\"\" name=\"CompanyName\" value=\"\"\n                                    placeholder=\"Company Name\">\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/marketing\/icon3.svg\" class=\"img-fluid\" \/><\/span>\n\n                            <\/div>\n\n                            <div class=\"email-container\">\n                               \n                                <input class=\"tnp-email\" type=\"number\" required=\"\" name=\"Phone\" value=\"\"\n                                    placeholder=\"Phone No.\"><br>\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/marketing\/icon4.svg\" class=\"img-fluid\" \/><\/span>\n                            <\/div>\n                            <input type=\"hidden\" name=\"BlogForm\" value=\"BlogForm\"><br>\n                            <input class=\"tnp-submit interestedBtn\" name=\"submit\" type=\"submit\"\n                                value=\"SUBMIT\">\n\n                        <\/form>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n<\/body>\n\n<\/html>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_Your_Year-Long_Awareness_Strategy\"><\/span><span style=\"font-weight: 400; color: #000000;\"><strong>Planning Your Year-Long Awareness Strategy<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Don\u2019t treat October as the finish line; rather, treat it as the ignition point. Now, have a look at how you can build a strategy for the year:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>1. Use October as a Launchpad<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">First of all, organizations need to ensure that the Cybersecurity Awareness Month is full of engaging activities like phishing simulations and <\/span><a style=\"color: #000000;\" href=\"https:\/\/threatcop.com\/blog\/gamified-cyber-security-awareness-training\/\"><span style=\"font-weight: 400;\">gamified<\/span><\/a><span style=\"font-weight: 400;\"> quizzes. Then you must put all these activities as the start of a continuous campaign rather than the event itself.<\/span><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>2. Map Content Across Months<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Want to keep awareness active? Proper planning is required. Organizations need to develop a 12-month content calendar to keep awareness active. Each month could have a new focus.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>November:<\/b><span style=\"font-weight: 400;\"> Phishing defense and reporting workflows<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>December:<\/b><span style=\"font-weight: 400;\"> Safe holiday shopping and travel security tips<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>January:<\/b><span style=\"font-weight: 400;\"> Password hygiene and MFA adoption<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>February:<\/b><span style=\"font-weight: 400;\"> Insider threat awareness<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>March:<\/b><span style=\"font-weight: 400;\"> Data protection and GDPR alignment<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>April:<\/b><span style=\"font-weight: 400;\"> Ransomware awareness and incident response basics<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>May:<\/b><span style=\"font-weight: 400;\"> Cloud collaboration and file-sharing security<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>June:<\/b><span style=\"font-weight: 400;\"> Social engineering and <a href=\"https:\/\/threatcop.com\/blog\/ceo-fraud\/\">CEO fraud<\/a><\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>July:<\/b><span style=\"font-weight: 400;\"> Mobile device security and secure Wi-Fi use<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>August:<\/b><span style=\"font-weight: 400;\"> Secure remote work practices<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>September:<\/b><span style=\"font-weight: 400;\"> Review and refresh; annual awareness challenge<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>3. Rotate Focus Areas<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Attackers are adapting quickly, and this has become a serious issue after the advent of AI and social engineering. So the campaigns should stay fresh and adapted.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Organizations must think of rotating between phishing, social engineering, data privacy, password policies, and secure collaboration tools. When it comes to sustaining engagement and reinforcing different layers of employee behaviours, this can be a great way.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>4. Integrate with Compliance<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">It is advisable to tie campaigns to compliance frameworks like ISO 27001, HIPAA, or GDPR. For instance, a November module on <\/span><a style=\"color: #000000;\" href=\"https:\/\/threatcop.com\/blog\/insider-threats-malicious-misguided\/\"><span style=\"font-weight: 400;\">insider threats<\/span><\/a><span style=\"font-weight: 400;\"> can be a big plus point for regulatory training requirements. As you align awareness with compliance, you meet regulatory needs while embedding security into culture.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engaging_Employees_Beyond_October\"><\/span><span style=\"font-weight: 400; color: #000000;\"><strong>Engaging Employees Beyond October<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">The initial excitement of October? It is soon over. Now, it is important to keep employees engaged, and it requires creativity and variety.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Gamified Learning Modules<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">What does gamification do? It makes learning stick. Organizations can use tools like Threatcop <a href=\"https:\/\/threatcop.com\/gamified-cyber-security-training\">TSAT gamified training<\/a> to encourage participation with badges, points, and leaderboards. Employees are more likely to engage themselves more with lessons when competition and rewards are part of the learning process.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Monthly Phishing Simulations<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">And you know very well that practice is the key, as phishing resilience erodes quickly without practice. You can come up with monthly simulations that are designed to mimic evolving attacker tactics and train employees to spot red flags in real-world conditions.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Leaderboards and Incentives<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Organizations must recognize top-performing teams in phishing detection. Simple things like public recognition, certificates, or small rewards can motivate continued participation for the employees of the organization.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>Have a Look at Some Real-World Scenarios<\/b><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">It is crucial to refresh exercises regularly. For example, you can think of simulating QR code phishing attacks in March or AI-generated deepfake scams in July.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metrics_and_Measurement_for_Continuous_Campaigns\"><\/span><span style=\"font-weight: 400; color: #000000;\"><strong>Metrics and Measurement for Continuous Campaigns<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">When it comes to improvements, measurements come into play. Organizations must sustain a year-round <a href=\"https:\/\/threatcop.com\/blog\/cybersecurity-awareness-training-for-employees\/\">cybersecurity awareness campaign<\/a> with robust metrics.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400; color: #000000;\">Organizations must look into engagement metrics like completion rates of modules, quiz scores, and participation in gamified events.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Behavioral metrics, which include phishing click rates, phishing report submission rates, and time-to-report metrics, play a role too.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Don\u2019t miss out on culture metrics like employee survey feedback, willingness to challenge unusual requests, and adoption of MFA.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_Pitfalls_to_Avoid\"><\/span><span style=\"font-weight: 400; color: #000000;\"><strong>Common Pitfalls to Avoid<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400; color: #000000;\">Treating October as the only event is the most common pitfall. When campaigns end with Halloween, employees should not stop thinking about security until next October. October should not be the climax, but rather the start.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Sending the same phishing test to HR and Finance affects the relevance. So you need to focus on campaigns that include the risks employees actually face.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Lack of follow-up is another very common pitfall you need to avoid. You must be aware that Awareness without reinforcement leads to short-term spikes and long-term decline.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Focusing only on Compliance is never the goal. If awareness is framed only as a compliance checkbox, employees are bound to lose interest. Instead, you can show them how security protects their personal data, finances, and reputation, as well as the company\u2019s.<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Closing_Thoughts\"><\/span><span style=\"font-weight: 400; color: #000000;\"><strong>Closing Thoughts<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Cybersecurity Awareness Month obviously carries value, but it should never be treated as a one-time thing. The aim is to extend October\u2019s energy into a structured cybersecurity awareness program for the whole year. In this way, organizations can reduce human-layer risk, build strong resilience, and create a culture where there is no issue with security.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">The formula is simple: launch big in October, reinforce monthly, tailor by role, and measure behavior. InfoSec managers and security teams should include continuous awareness with tools like Threatcop <\/span><a style=\"color: #000000;\" href=\"https:\/\/threatcop.com\/threatcop-security-awareness-training\"><span style=\"font-weight: 400;\">TSAT<\/span><\/a><span style=\"font-weight: 400;\"> gamified training and Threatcop TLMS microlearning. These platforms help with engagement, provide behavioral insights, and ensure security awareness becomes not just a campaign, but a culture. For more assistance, cybersecurity experts are always there to help you out!<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This October \u2013 Learn, Compete, Secure with Cybersecurity Olympic Know More Want a campaign that lasts all year? You are at the right place. Keep reading.&nbsp; Posters, webinars, phishing tests, and themed campaigns: every October, organizations come up with all these as the Cybersecurity Awareness Month initiatives. Yes, that\u2019s great; it creates a short burst [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":13223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-13219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity-awareness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Campaign That Lasts All Year<\/title>\n<meta name=\"description\" content=\"Go beyond October\u2014build year-round cybersecurity awareness with role-based training, gamification, and phishing simulations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Campaign That Lasts All Year\" \/>\n<meta property=\"og:description\" content=\"Go beyond October\u2014build year-round cybersecurity awareness with role-based training, gamification, and phishing simulations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Threatcop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Threatcop\/100083109892339\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-11T11:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T11:21:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2025\/09\/OAM-Blog-Banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Naman Srivastav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@threatcop\" \/>\n<meta name=\"twitter:site\" content=\"@threatcop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Naman Srivastav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/\"},\"author\":{\"name\":\"Naman Srivastav\",\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/#\\\/schema\\\/person\\\/f7749dc522ccd6a4b5ee7dd146a8de80\"},\"headline\":\"October Awareness Month: How to Build a Campaign That Lasts All Year\",\"datePublished\":\"2025-09-11T11:20:07+00:00\",\"dateModified\":\"2025-09-11T11:21:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/\"},\"wordCount\":1287,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/OAM-Blog-Banner.jpg\",\"articleSection\":[\"Cybersecurity Awareness\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/\",\"url\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/\",\"name\":\"How to Build a Campaign That Lasts All Year\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/OAM-Blog-Banner.jpg\",\"datePublished\":\"2025-09-11T11:20:07+00:00\",\"dateModified\":\"2025-09-11T11:21:37+00:00\",\"description\":\"Go beyond October\u2014build year-round cybersecurity awareness with role-based training, gamification, and phishing simulations.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/#primaryimage\",\"url\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/OAM-Blog-Banner.jpg\",\"contentUrl\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/OAM-Blog-Banner.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"October Awareness Month: How to Build a Campaign That Lasts All Year\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/how-to-build-a-campaign-that-lasts-all-year\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"October Awareness Month: How to Build a Campaign That Lasts All Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/\",\"name\":\"Threatcop\",\"description\":\"Cybersecurity Blogs, News, Updates, and Articles\",\"publisher\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/#organization\",\"name\":\"Threatcop\",\"url\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/threatcop-logo-black-1.png\",\"contentUrl\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/threatcop-logo-black-1.png\",\"width\":432,\"height\":102,\"caption\":\"Threatcop\"},\"image\":{\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Threatcop\\\/100083109892339\\\/\",\"https:\\\/\\\/x.com\\\/threatcop\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/threatcop\\\/\",\"https:\\\/\\\/www.instagram.com\\\/threatcop_official\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/threatcop.com\\\/blog\\\/#\\\/schema\\\/person\\\/f7749dc522ccd6a4b5ee7dd146a8de80\",\"name\":\"Naman Srivastav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9ee6fec17c26413871bf5cbe619a0aa086b7cd830722a2d9b733d8159eaa401c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9ee6fec17c26413871bf5cbe619a0aa086b7cd830722a2d9b733d8159eaa401c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9ee6fec17c26413871bf5cbe619a0aa086b7cd830722a2d9b733d8159eaa401c?s=96&d=mm&r=g\",\"caption\":\"Naman Srivastav\"},\"description\":\"Director of Growth Naman Srivastav is the Director of Growth at Threatcop, where he leads customer-facing and product marketing teams. With a self-driven mindset and a passion for strategic execution, Naman brings a competitive edge to everything he does \u2014 from driving market expansion to positioning Threatcop as a leader in people-centric cybersecurity.\",\"sameAs\":[\"https:\\\/\\\/threatcop.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/naman-srivastav-41a605188\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Campaign That Lasts All Year","description":"Go beyond October\u2014build year-round cybersecurity awareness with role-based training, gamification, and phishing simulations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Campaign That Lasts All Year","og_description":"Go beyond October\u2014build year-round cybersecurity awareness with role-based training, gamification, and phishing simulations.","og_url":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/","og_site_name":"Threatcop","article_publisher":"https:\/\/www.facebook.com\/people\/Threatcop\/100083109892339\/","article_published_time":"2025-09-11T11:20:07+00:00","article_modified_time":"2025-09-11T11:21:37+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2025\/09\/OAM-Blog-Banner.jpg","type":"image\/jpeg"}],"author":"Naman Srivastav","twitter_card":"summary_large_image","twitter_creator":"@threatcop","twitter_site":"@threatcop","twitter_misc":{"Written by":"Naman Srivastav","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#article","isPartOf":{"@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/"},"author":{"name":"Naman Srivastav","@id":"https:\/\/threatcop.com\/blog\/#\/schema\/person\/f7749dc522ccd6a4b5ee7dd146a8de80"},"headline":"October Awareness Month: How to Build a Campaign That Lasts All Year","datePublished":"2025-09-11T11:20:07+00:00","dateModified":"2025-09-11T11:21:37+00:00","mainEntityOfPage":{"@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/"},"wordCount":1287,"commentCount":0,"publisher":{"@id":"https:\/\/threatcop.com\/blog\/#organization"},"image":{"@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#primaryimage"},"thumbnailUrl":"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2025\/09\/OAM-Blog-Banner.jpg","articleSection":["Cybersecurity Awareness"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/","url":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/","name":"How to Build a Campaign That Lasts All Year","isPartOf":{"@id":"https:\/\/threatcop.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#primaryimage"},"image":{"@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#primaryimage"},"thumbnailUrl":"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2025\/09\/OAM-Blog-Banner.jpg","datePublished":"2025-09-11T11:20:07+00:00","dateModified":"2025-09-11T11:21:37+00:00","description":"Go beyond October\u2014build year-round cybersecurity awareness with role-based training, gamification, and phishing simulations.","breadcrumb":{"@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#primaryimage","url":"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2025\/09\/OAM-Blog-Banner.jpg","contentUrl":"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2025\/09\/OAM-Blog-Banner.jpg","width":1920,"height":1080,"caption":"October Awareness Month: How to Build a Campaign That Lasts All Year"},{"@type":"BreadcrumbList","@id":"https:\/\/threatcop.com\/blog\/how-to-build-a-campaign-that-lasts-all-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/threatcop.com\/blog\/"},{"@type":"ListItem","position":2,"name":"October Awareness Month: How to Build a Campaign That Lasts All Year"}]},{"@type":"WebSite","@id":"https:\/\/threatcop.com\/blog\/#website","url":"https:\/\/threatcop.com\/blog\/","name":"Threatcop","description":"Cybersecurity Blogs, News, Updates, and Articles","publisher":{"@id":"https:\/\/threatcop.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/threatcop.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/threatcop.com\/blog\/#organization","name":"Threatcop","url":"https:\/\/threatcop.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/threatcop.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2026\/06\/threatcop-logo-black-1.png","contentUrl":"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2026\/06\/threatcop-logo-black-1.png","width":432,"height":102,"caption":"Threatcop"},"image":{"@id":"https:\/\/threatcop.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Threatcop\/100083109892339\/","https:\/\/x.com\/threatcop","https:\/\/www.linkedin.com\/company\/threatcop\/","https:\/\/www.instagram.com\/threatcop_official\/"]},{"@type":"Person","@id":"https:\/\/threatcop.com\/blog\/#\/schema\/person\/f7749dc522ccd6a4b5ee7dd146a8de80","name":"Naman Srivastav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9ee6fec17c26413871bf5cbe619a0aa086b7cd830722a2d9b733d8159eaa401c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9ee6fec17c26413871bf5cbe619a0aa086b7cd830722a2d9b733d8159eaa401c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ee6fec17c26413871bf5cbe619a0aa086b7cd830722a2d9b733d8159eaa401c?s=96&d=mm&r=g","caption":"Naman Srivastav"},"description":"Director of Growth Naman Srivastav is the Director of Growth at Threatcop, where he leads customer-facing and product marketing teams. With a self-driven mindset and a passion for strategic execution, Naman brings a competitive edge to everything he does \u2014 from driving market expansion to positioning Threatcop as a leader in people-centric cybersecurity.","sameAs":["https:\/\/threatcop.com\/","https:\/\/www.linkedin.com\/in\/naman-srivastav-41a605188\/"]}]}},"_links":{"self":[{"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/posts\/13219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/comments?post=13219"}],"version-history":[{"count":8,"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/posts\/13219\/revisions"}],"predecessor-version":[{"id":13229,"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/posts\/13219\/revisions\/13229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/media\/13223"}],"wp:attachment":[{"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/media?parent=13219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/categories?post=13219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/threatcop.com\/blog\/wp-json\/wp\/v2\/tags?post=13219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}