{"id":10854,"date":"2024-01-25T18:41:09","date_gmt":"2024-01-25T13:11:09","guid":{"rendered":"https:\/\/threatcop.com\/blog\/?p=10854"},"modified":"2024-08-13T14:38:21","modified_gmt":"2024-08-13T09:08:21","slug":"new-anti-spam-policy","status":"publish","type":"post","link":"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/","title":{"rendered":"Google &#038; Yahoo&#8217;s New Anti Spam Policy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Email communication has long been a cornerstone of modern business and personal interactions. However, with the rising sophistication of cyber threats and the increasing importance of data security, it has become crucial to revisit and reinforce the security measures that govern email communications. The recent introduction of new anti spam guidelines focuses on <\/span><b>Domain-based Message Authentication, Reporting, and Conformance (DMARC) <\/b><span style=\"font-weight: 400;\">underscores a significant shift in email security protocols, emphasizing the need for robust mechanisms to combat email fraud and phishing attempts.&nbsp;<\/span><\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #414141;color:#414141\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #414141;color:#414141\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#New_DMARC_Guidelines_A_Helping_Hand_for_CISOs\" >New DMARC Guidelines: A Helping Hand for CISOs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#Book_a_Free_Demo_Call_with_Our_People_Security_Expert\" >Book a Free Demo Call with Our People Security Expert<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#Enter_your_details\" >Enter your details<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#Google_Yahoos_New_Anti_Spam_Policy_A_Stricter_Stance_on_Authentication\" >Google &amp; Yahoo&#8217;s New Anti Spam Policy: A Stricter Stance on Authentication<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#Key_Highlights_from_the_Guidelines\" >Key Highlights from the Guidelines<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#Sending_Guidelines_Dos_Donts_of_Mailing_Practices\" >Sending Guidelines: Do\u2019s &amp; Don\u2019ts of Mailing Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#Impact_on_Security_Leaders_and_Organizations\" >Impact on Security Leaders and Organizations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#The_Role_of_DMARC_in_People_Security\" >The Role of DMARC in People Security<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#Key_Benefits_of_Implementing_DMARC\" >Key Benefits of Implementing DMARC:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#TDMARC_Tailored_DMARC_Solution_for_Enhanced_Email_Security\" >TDMARC: Tailored DMARC Solution for Enhanced Email Security<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#Features_of_TDMARC\" >Features of TDMARC:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/#Empowering_CISOs_with_TDMARC\" >Empowering CISOs with TDMARC<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">With the surge in outbound email activities, especially in bulk email practices, businesses face a dual challenge \u2013 maintaining domain reputation and ensuring email deliverability. Recent data reveals startling figures in this context: according to DMARC.org, a mere <\/span><b>14% of global domains have strong enforcement policies<\/b><span style=\"font-weight: 400;\">. Furthermore, a report by Scalelab highlights that an average of <\/span><b>20.4% of emails either end up in spam or remain undelivered<\/b><span style=\"font-weight: 400;\">. This article explores the underlying issues and delves into these guidelines, underscoring their importance in fortifying email systems against prevalent threats.<\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_DMARC_Guidelines_A_Helping_Hand_for_CISOs\"><\/span><span style=\"color: #000000;\"><b>New DMARC Guidelines: A Helping Hand for CISOs<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">In a pivotal move to bolster email security and domain integrity, tech giants like Yahoo and Google have recently implemented stringent DMARC (Domain-based Message Authentication, Reporting &amp; Conformance) policies. These new guidelines represent a significant shift in the approach to email authentication, aiming to combat phishing, spoofing, and other email-based threats more effectively.<\/span><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n\n<head>\n    <meta charset=\"UTF-8\">\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Document<\/title>\n<\/head>\n\n<style>\n    .interestedBtn {\n        width: 80% !important;\n        box-sizing: border-box !important;\n        display: inline-block !important;\n        padding: 11px !important;\n        border: 1px !important;\n        border-color: #ddd !important;\n        margin-top: 10px !important;\n        background-color: #183e8b !important;\n        background-image: none !important;\n        text-shadow: none !important;\n        color: #fff !important;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        border-radius: 5px !important;\n        margin: 0 !important;\n        cursor: pointer !important;\n        box-shadow: 0px 4.66px 22.99px 0px rgba(0, 0, 0, 0.10);;\n    }\n\n\n        .formSec .formSecTwo{\n            padding-top: 15px !important;\n            margin-bottom: 30px !important;\n        }\n\n\n    .tnp-email {\n        width: 80% !important;\n        box-sizing: border-box;\n        padding: 8px 10px;\n        display: inline-block;\n        border: 1px solid #ced4da;\n        background: #fff;\n        color: #000 !important;\n        font-size: 13px;\n        line-height: 20px;\n        border-radius: 2px;\n        padding-right: 30px;\n        margin-bottom: 0px;\n    }\n\n    .formSec {\n        border: 1px solid #ced4da;\n        float: left !important;\n        width: 55% !important;\n    }\n\n    .mainBox {\n       \/* border: 1px solid #183e8b;*\/\n         background: white;\n        max-width: 600px !important;\n        margin: 0 auto !important;\n        padding: 20px !important;\n        font-family: Arial, Helvetica, sans-serif !important;\n    }\n\n    .boxDiv {\n        display: flex !important;\n    }\n\n    .boxConsult {\n        float: left !important;\n        width: 45% !important;\n        padding: 10px !important;\n    }\n\n    .formSecTwo {\n        text-align:center !important;\n        width: 100% !important;\n    }\n\n    .formHeading {\n        font-family: Arial, Helvetica, sans-serif;\n        margin-top: 0px;\n        font-weight: 700;\n        line-height: 25px;\n        font-size: 18px !important;\n        \n       margin-bottom: 60px !important;\n       color: #000!important;\n          margin-top: 5px !important;\n    }\n\n    .fieldHeading {\n        margin: 0 !important;\n        font-size: 13px !important;\n        text-align: left !important;\n        margin: 0px 39px 2px 93px !important;\n        font-weight: 500 !important;\n    }\n\n    .image {\n        max-width:90% !important;\n        height: auto !important;\n    }\n\n     .email-icon {\n            position: absolute;\n            right: 50px;\n             top: 20px;\n            transform: translateY(-50%);\n            pointer-events: none; \n        }\n\n          .email-container{\n             position: relative;\n         \n        }\n       \n\n        .email-icon img{\n                 width: 15px;\n        }\n\n\n         input::placeholder {\n            color:#495057;\n        }\n\n\n     ::placeholder {\n        color: #495057;\n    }\n\n        ::-ms-input-placeholder { \n          color:#495057;\n        }\n\n\n        input:-webkit-autofill {\n            background-color: transparent !important;\n            -webkit-box-shadow: 0 0 0px 1000px white inset !important; \n            box-shadow: 0 0 0px 1000px white inset !important;\n            color: #495057 !important; \n        }\n\n        \n        input {\n            color:#495057 !important;\n        }\n\n\n    @media screen and (max-width: 480px) {\n        .boxDiv {\n            display: block !important;\n            padding: 15px !important;\n         \n        }\n\n        .image{\n        width: 80% !important;\n         margin-bottom: 14px;\n        }\n        .fieldHeading {\n            text-align: left !important;\n            margin: unset !important;\n        }\n\n        .boxConsult {\n            width: unset !important;\n            float: none !important;\n        }\n\n        .mainBox {\n            border: unset !important;\n        }\n\n        .formSec {\n            float: unset !important;\n            width: 100% !important;\n        }\n\n        .formSecTwo {\n            text-align: center !important;\n        }\n\n        .tnp-email {\n            width: 90% !important;\n        }\n\n        .formHeading {\n            margin-bottom: unset !important;\n        }\n\n         .email-icon {\n            position: absolute;\n            right: 25px;\n            top: 58%;\n            transform: translateY(-50%);\n            pointer-events: none; \/* Make sure the icon doesn't block clicking on the input *\/\n        }\n       \n        .email-container{\n             position: relative;\n        }\n\n    }\n<\/style>\n\n<body>\n\n    <div class=\"mainBox\" box-sizing:=\"\" border-box;=\"\">\n\n        <div class=\"boxDiv\">\n\n            <div class=\"boxConsult\">\n                <div>\n                    <h3 class=\"formHeading\" style=\" font-size: 16px !important;\"><span class=\"ez-toc-section\" id=\"Book_a_Free_Demo_Call_with_Our_People_Security_Expert\"><\/span>\n                        Book a Free Demo Call with Our People Security Expert<span class=\"ez-toc-section-end\"><\/span><\/h3>\n                <\/div>\n                <img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/form.svg\" class=\"image\">\n            <\/div>\n\n            <div class=\"formSec\">\n                <div class=\" formSecTwo\">\n                    <h4 style=\"margin-top: 0; font-size: 16px !important;\"><span class=\"ez-toc-section\" id=\"Enter_your_details\"><\/span>Enter your details<span class=\"ez-toc-section-end\"><\/span><\/h4>\n                    <div class=\"tnp tnp-subscription-minimal\">\n                        <form action=\"https:\/\/threatcop.com\/thankyou-blog\" method=\"get\" target=\"_blank\">\n                            <div class=\"email-container\" style=\"margin-bottom:20px;\">\n\n                                <input class=\"tnp-email\" type=\"text\" required=\"\" name=\"FullName\" value=\"\"\n                                    placeholder=\"Full Name\">\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon01.svg\" class=\"img-fluid\" \/><\/span>\n                            <\/div>\n\n                            <div class=\"email-container\" style=\"margin-bottom:20px;\">\n                               \n                                <input class=\"tnp-email\" type=\"email\" required=\"\" name=\"email\" value=\"\"\n                                    placeholder=\"Corporate Email Id\">\n                                     <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon02.svg\" class=\"img-fluid\" \/><\/span>\n                            <\/div>\n\n                            <div class=\"email-container\" style=\"margin-bottom:20px;\">\n                               \n                                <input class=\"tnp-email\" type=\"text\" required=\"\" name=\"CompanyName\" value=\"\"\n                                    placeholder=\"Company Name\">\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon03.svg\" class=\"img-fluid\" \/><\/span>\n\n                            <\/div>\n\n                            <div class=\"email-container\">\n                               \n                                <input class=\"tnp-email\" type=\"number\" required=\"\" name=\"Phone\" value=\"\"\n                                    placeholder=\"Phone No.\"><br>\n                                    <span class=\"email-icon\"><img decoding=\"async\" src=\"https:\/\/awareness.threatcop.ai\/threatcop_blog\/icon04.svg\" class=\"img-fluid\" \/><\/span>\n                            <\/div>\n                            <input type=\"hidden\" name=\"BlogForm\" value=\"BlogForm\"><br>\n                            <input class=\"tnp-submit interestedBtn\" name=\"submit\" type=\"submit\"\n                                value=\"SUBMIT\">\n\n                        <\/form>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n        <\/div>\n    <\/div>\n\n<\/body>\n\n<\/html>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Yahoos_New_Anti_Spam_Policy_A_Stricter_Stance_on_Authentication\"><\/span><span style=\"color: #000000;\"><b>Google &amp; Yahoo&#8217;s New Anti Spam Policy: A Stricter Stance on Authentication<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Google has adopted a more stringent DMARC policy that mandates the authentication of outgoing emails using specific standards. Under this policy, emails failing to pass SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) checks will be subject to rejection or quarantine. This robust stance necessitates organizations to configure their email systems meticulously, ensuring that their emails are authenticated at the domain level to prevent being marked as spam or rejected outright.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/lu.ma\/zqbo5cvh?utm_campaign=tdmarcdemo_blog05&amp;utm_medium=tdmarcdemo_blog&amp;utm_source=Blog_tdmarcdemo05\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2024\/02\/demo.webp\" alt=\"\" class=\"wp-image-10901\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Highlights_from_the_Guidelines\"><\/span><span style=\"color: #000000;\"><b>Key Highlights from the Guidelines<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400; color: #000000;\">Updated requirements include the use of a Transport Layer Security (TLS) connection for transmitting emails.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Senders must set up <a href=\"https:\/\/threatcop.com\/blog\/spf-and-dkim\/\"><span style=\"color: #183994;\">SPF, DKIM<\/span><\/a>, and DMARC for domain authentication.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Sending IP addresses must have a PTR record associating the hostname with the IP address.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Include one-click unsubscribe for marketing messages exceeding 5,000 per day.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Follow the Internet Format Standard (RFC 5322) and HTML standards for message formatting.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400; color: #000000;\">Keep spam rates below 0.10% and avoid reaching 0.30% or higher for better resilience.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><span style=\"color: #000000;\"><b>Read More: <\/b><a href=\"https:\/\/blog.google\/products\/gmail\/gmail-security-authentication-spam-protection\/\"><span style=\"color: #183994;\">New Gmail protections for a safer, less spammy inbox<\/span><\/a><\/span><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sending_Guidelines_Dos_Donts_of_Mailing_Practices\"><\/span><span style=\"color: #000000;\"><b>Sending Guidelines: Do\u2019s &amp; Don\u2019ts of Mailing Practices<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Authentication<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Authenticate email with aligned SPF and DKIM. Verify that your email provider supports this.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"1026\" height=\"633\" src=\"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2024\/01\/DKIM.webp\" alt=\"\" class=\"wp-image-10858\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Sender IP Address<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Ideally, send all messages from the same IP address. Use different IP addresses for distinct message types (e.g., account notifications, promotional messages).<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Consistent From: Addresses<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Maintain consistency in the From: email address for messages of the same category, enhancing recognition and reducing spam likelihood.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Example<\/span><span style=\"font-weight: 400;\">:<\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Sales receipt messages:<\/span><\/i><span style=\"font-weight: 400;\"> sales@solarmora.com<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Promotional messages:<\/span><\/i><span style=\"font-weight: 400;\"> deals@solarmora.com<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Account notification messages:<\/span><\/i><span style=\"font-weight: 400;\"> alert@solarmora.com<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Recipient Contacts<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Messages sent from addresses in the recipient\u2019s contacts are less likely to be marked as spam.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Avoid Mixing Content<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Refrain from combining different types of content within the same message, such as including promotions in sales receipt messages.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Avoid Spoofing<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Do not impersonate other domains or senders without permission (spoofing), as Gmail may mark these messages as spam.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Internal Messages<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Avoid marking internal messages as spam to prevent negative impacts on your domain&#8217;s reputation.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Avoid Purchased Email Lists<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Do not purchase email addresses from other companies, as this can lead to spam markings.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Permission-based Sending<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Send messages only to those who have signed up to receive them. Avoid sending to non-subscribers to prevent spam reports.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Opt-in Forms<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Be cautious with opt-in forms. Ensure they are not checked by default, and do not automatically subscribe to users without explicit consent.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Recipient Feedback<\/b><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Acknowledge that some legitimate messages may be marked as spam. Encourage recipients to mark valid messages as not spam for improved future delivery to their inbox.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Impact_on_Security_Leaders_and_Organizations\"><\/span><span style=\"color: #000000;\"><b>Impact on Security Leaders and Organizations<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">For Chief Information Security Officers (CISOs) and security leaders, these new guidelines from Yahoo and Google serve as a clarion call to reassess and reinforce their organizations&#8217; email security protocols. Adhering to these DMARC policies not only enhances an organization&#8217;s email deliverability but also fortifies its reputation by minimizing the risk of domain spoofing and phishing attacks.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">CISOs play a crucial role in advancing DMARC policies within their organizations. They are responsible for educating their teams about the importance of email authentication and ensuring that the organization&#8217;s email security strategies are in line with the latest DMARC standards.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Implementing these measures requires a careful configuration of email servers, ensuring compliance with SPF, DKIM, and DMARC standards. By doing so, organizations can expect a significant reduction in the misuse of their email domains, safeguarding their communication channels and bolstering their cybersecurity posture.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b><i>Know More: <\/i><\/b><span style=\"color: #183994;\"><a style=\"color: #183994;\" href=\"https:\/\/threatcop.com\/blog\/how-to-implement-dmarc\/\"><i>Implement DMARC to Ensure Email Security<\/i><\/a><\/span><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Role_of_DMARC_in_People_Security\"><\/span><span style=\"color: #000000;\"><b>The Role of DMARC in People Security<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a crucial protocol for verifying sender authenticity, making it harder for cybercriminals to exploit email systems. DMARC works in conjunction with two other key authentication protocols \u2013 Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). These protocols collectively help in establishing a secure email environment by preventing domain impersonation and email spoofing.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"1218\" height=\"1536\" src=\"https:\/\/threatcop.com\/blog\/wp-content\/uploads\/2024\/01\/DMARC-Policy.webp\" alt=\"Framework\" class=\"wp-image-10876\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Enhancing Email Authentication:<\/b><span style=\"font-weight: 400;\"> DMARC is an email authentication protocol that builds upon SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). It ensures that the email sender is legitimate and authorized by the domain owner.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Preventing Email Spoofing and Phishing: <\/b><span style=\"font-weight: 400;\">DMARC helps in preventing bad actors from using a company&#8217;s domain to send fraudulent emails. This significantly reduces the risk of phishing attacks.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Improving Email Deliverability:<\/b><span style=\"font-weight: 400;\"> By establishing a domain&#8217;s authenticity, DMARC can improve the deliverability of bulk emails. Emails authenticated via DMARC are less likely to be flagged as spam, ensuring they reach their intended recipients.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Maintaining Domain Reputation: <\/b><span style=\"font-weight: 400;\">DMARC helps in maintaining and enhancing a domain&#8217;s reputation by preventing its misuse. A good domain reputation improves email deliverability rates and the effectiveness of email marketing campaigns.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Compliance with New Guidelines and Regulations:<\/b><span style=\"font-weight: 400;\"> Many modern data protection regulations and guidelines recommend or require the use of DMARC to secure email communications. Implementing DMARC can help businesses stay compliant with these regulations.<\/span><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Reporting and Visibility:<\/b><span style=\"font-weight: 400;\"> DMARC provides insights and reports on email delivery and authentication failures. This data is invaluable for businesses to understand their email ecosystem and make informed decisions to optimize their email strategy.<\/span><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Benefits_of_Implementing_DMARC\"><\/span><span style=\"color: #000000;\"><b>Key Benefits of Implementing DMARC:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>Prevents Email Spoofing: <\/b><span style=\"font-weight: 400;\">By authenticating outgoing emails, DMARC ensures that only legitimate emails reach your recipients, thereby preventing email spoofing.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Enhances Email Deliverability:<\/b><span style=\"font-weight: 400;\"> Proper DMARC configuration boosts your email domain reputation, ensuring high deliverability rates.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Gains Visibility and Control: <\/b><span style=\"font-weight: 400;\">DMARC reports give insights into email flows, enabling CISOs to monitor and control email delivery effectively<\/span><b>.<\/b><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Compliance with Regulatory Standards: <\/b><span style=\"font-weight: 400;\">DMARC helps in complying with various data protection and privacy regulations.<\/span><\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TDMARC_Tailored_DMARC_Solution_for_Enhanced_Email_Security\"><\/span><span style=\"color: #000000;\"><b>TDMARC: Tailored DMARC Solution for Enhanced Email Security<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">TDMARC stands as a robust, SaaS-based solution, specifically designed to simplify the configuration and management of SPF, DKIM, and DMARC records. It offers a user-friendly dashboard, real-time alerts, and detailed analytics, making it a go-to choice for CISOs seeking to strengthen their organization\u2019s email security posture.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Features_of_TDMARC\"><\/span><span style=\"color: #000000;\"><b>Features of TDMARC:<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>Automated SPF and DKIM Configuration:<\/b><span style=\"font-weight: 400;\"> Simplifies the complex process of setting up SPF and DKIM records.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Real-Time Alerting System:<\/b><span style=\"font-weight: 400;\"> Notifies when unauthorized email sources attempt to use your domain.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Comprehensive Reporting: <\/b><span style=\"font-weight: 400;\">Offers detailed insights into email authentication status and potential vulnerabilities.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>User-Friendly Interface:<\/b><span style=\"font-weight: 400;\"> Easy-to-navigate dashboard for efficient management of email security protocols.<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #000000;\"><b>Also Read: <\/b><a style=\"color: #000000;\" href=\"https:\/\/threatcop.com\/blog\/common-mistakes-in-deploying-dmarc\/\"><span style=\"color: #183994;\">Deploying DMARC? Avoid These 7 Common Mistakes!<\/span><\/a><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Empowering_CISOs_with_TDMARC\"><\/span><span style=\"color: #000000;\"><b>Empowering CISOs with TDMARC<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">TDMARC empowers CISOs to take proactive steps in safeguarding their organization&#8217;s email domain. By implementing TDMARC, CISOs can:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><b>Ensure Secure Email Communications:<\/b><span style=\"font-weight: 400;\"> Secure the integrity of organizational communication channels.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Prevent Domain Abuse: <\/b><span style=\"font-weight: 400;\">Stop cybercriminals from misusing the organization\u2019s domain for malicious activities.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Educate and Inform Stakeholders: <\/b><span style=\"font-weight: 400;\">Utilize TDMARC&#8217;s comprehensive reports to educate stakeholders about email security.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><b>Align with Best Practices:<\/b><span style=\"font-weight: 400;\"> Stay ahead of emerging threats by aligning with the latest email security best practices.<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400; color: #000000;\">For CISOs, the implementation of TDMARC is a strategic step towards enhancing email security. It not only protects the organization\u2019s domain from abuse but also builds a strong foundation for trusted email communications. Investing in TDMARC is an investment in the security and reputation of your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email communication has long been a cornerstone of modern business and personal interactions. However, with the rising sophistication of cyber threats and the increasing importance of data security, it has become crucial to revisit and reinforce the security measures that govern email communications. The recent introduction of new anti spam guidelines focuses on Domain-based Message [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-10854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-security"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google &amp; Yahoo&#039;s New Anti Spam Policy - Threatcop<\/title>\n<meta name=\"description\" content=\"Explores the new anti spam guidelines from Yahoo and Google, highlighting the importance of domain integrity and email security.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/threatcop.com\/blog\/new-anti-spam-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google &amp; 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